Harness the Digital Tactics That Drive B2C Sales.
Digital engagement has evolved.
While nearly all B2B manufacturers have a digital presence, it’s typically a token gesture—more of an online business card than a digital framework that drives new business.
Modernize B2B manufacturer sales.
We create a strategic digital platforms for customer engagement by leveraging the digital tactics refined in the B2C world, including search engine marketing, content marketing, and social media.
Case Examples—Digital Marketing for B2B Manufacturers
Increasing new website users by 87%
A national manufacturer of radiation protection apparel was struggling to grow its online audience and articulate the benefits of quality over price. Raison created a content marketing ecosystem that included original articles, social media, and SEO—all with an overarching message of expertise.
Strategic branding and content marketing
ACS, a manufacturer or smart grid power distribution solutions, was feeling the pressure of consumer-centric industry changes. We redesigned their website with a fresh, forward-thinking style and UI design that amplified brand cohesion. We then created a comprehensive content marketing campaign that drove digital leads.
Moving from blue collar to white lab coat
Many healthcare manufacturers originate from a blue-collar culture and struggle to convey the white lab coat expertise that has developed over time. Raison helped this specialty manufacturers bridge this gap with digital advertising and content marketing that conveys their specialist knowledge and product offerings.