Ooblock is a high-tech athletic tape made from a “smart material” used in next generation military body armor. The fabric of the tape is saturated with nanoparticles that remain in a liquid state at rest, but harden with force. Ooblock offers the same flexible support as traditional athletic tape during normal movement but transforms into into a brace upon impact or twists.

Raison worked with the inventor to create an entire brand platform, including brand name (oobleck + block), logo, color palette, brand voice and positioning statements. We then designed the essential tools for sales—an ecommerce website, print collateral, and digital promo pieces. We’ve continued to work with Ooblock over the years, producing a commercial, updated packaging and trade show materials.