{"id":2439,"date":"2019-01-28T22:22:18","date_gmt":"2019-01-28T22:22:18","guid":{"rendered":"https:\/\/raisonbrandsdev.com\/?page_id=2439"},"modified":"2019-12-12T11:32:15","modified_gmt":"2019-12-12T16:32:15","slug":"ooblock","status":"publish","type":"page","link":"https:\/\/raisonbrandsdev.com\/featured-projects\/ooblock\/","title":{"rendered":"Ooblock"},"content":{"rendered":"<div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-0  el_before_av_section  avia-builder-el-first  container_wrap sidebar_right'  style='height: 421px; max-width: 1280px; margin: 0 auto;'  ><\/div>\n<div id='av_section_1'  class='avia-section av-alna-a9838c90846cf79b2c712c9f35352d4f main_color avia-section-large avia-no-border-styling  avia-builder-el-1  el_after_av_layerslider  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2439'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1idq6-e91ebce5c0dd1f11e8cf0c2e95414669\">\n.flex_column.av-1idq6-e91ebce5c0dd1f11e8cf0c2e95414669{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1idq6-e91ebce5c0dd1f11e8cf0c2e95414669 av_two_third  avia-builder-el-2  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkimbq43-e38a1cab1981ac8cb387140273fe73ff\">\n#top .av_textblock_section.av-jkimbq43-e38a1cab1981ac8cb387140273fe73ff .avia_textblock{\ncolor:#ec008e;\n}\n<\/style>\n<section  class='av_textblock_section av-jkimbq43-e38a1cab1981ac8cb387140273fe73ff '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3>Client Profile<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-jkimbq43-ec7f3b48ae8ecca215890732595d5fa0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Ooblock is a high-tech athletic tape made from a \u201csmart material\u201d used in next generation military body armor. The fabric of the tape is saturated with nanoparticles that remain in a liquid state at rest, but harden with force. Ooblock offers the same flexible support as traditional athletic tape during normal movement but transforms into into a brace upon impact or twists.<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkiqh5c6-db0851d40f7e5e0602a3fe244dcb1625\">\n#top .hr.hr-invisible.av-jkiqh5c6-db0851d40f7e5e0602a3fe244dcb1625{\nheight:35px;\n}\n<\/style>\n<div  class='hr av-jkiqh5c6-db0851d40f7e5e0602a3fe244dcb1625 hr-invisible  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkimbq43-e38a1cab1981ac8cb387140273fe73ff\">\n#top .av_textblock_section.av-jkimbq43-e38a1cab1981ac8cb387140273fe73ff .avia_textblock{\ncolor:#ec008e;\n}\n<\/style>\n<section  class='av_textblock_section av-jkimbq43-e38a1cab1981ac8cb387140273fe73ff '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3>Project<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-jkimbq43-ec7f3b48ae8ecca215890732595d5fa0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Raison worked with the inventor to create an entire brand platform, including brand name (<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=Sl0BHueSjvA\"><span style=\"font-weight: 400;\">oobleck<\/span><\/a><span style=\"font-weight: 400;\"> + <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=5Vq4WdyibIs\"><span style=\"font-weight: 400;\">block<\/span><\/a><span style=\"font-weight: 400;\">), logo, color palette, brand voice and positioning statements. We then designed the essential tools for sales\u2014an ecommerce website, print collateral, and digital promo pieces. We\u2019ve continued to work with Ooblock over the years, producing a commercial, updated packaging and trade show materials.<\/span><\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14k72-fa527dda33f0233e526a07c719eae936\">\n.flex_column.av-14k72-fa527dda33f0233e526a07c719eae936{\nborder-radius:0px 0px 0px 0px;\npadding:0% 2% 0% 2%;\n}\n<\/style>\n<div  class='flex_column av-14k72-fa527dda33f0233e526a07c719eae936 av_one_third  avia-builder-el-8  el_after_av_two_third  avia-builder-el-last  flex_column_div av-animated-generic right-to-left  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkiqh5c6-f36ed468e2b1a4aadbcee9aaf20128de\">\n#top .hr.av-jkiqh5c6-f36ed468e2b1a4aadbcee9aaf20128de{\nmargin-top:0;\nmargin-bottom:20px;\n}\n.hr.av-jkiqh5c6-f36ed468e2b1a4aadbcee9aaf20128de .hr-inner{\nwidth:100%;\nborder-color:#3c3c3c;\n}\n<\/style>\n<div  class='hr av-jkiqh5c6-f36ed468e2b1a4aadbcee9aaf20128de hr-custom  avia-builder-el-9  el_before_av_textblock  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkimbq43-e38a1cab1981ac8cb387140273fe73ff\">\n#top .av_textblock_section.av-jkimbq43-e38a1cab1981ac8cb387140273fe73ff .avia_textblock{\ncolor:#ec008e;\n}\n<\/style>\n<section  class='av_textblock_section av-jkimbq43-e38a1cab1981ac8cb387140273fe73ff '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3>Scope of Work<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkiqh5c6-ec6f6dd637e8ea5e2579af34feee939a\">\n#top .hr.hr-invisible.av-jkiqh5c6-ec6f6dd637e8ea5e2579af34feee939a{\nmargin-top:-20px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-jkiqh5c6-ec6f6dd637e8ea5e2579af34feee939a hr-invisible  avia-builder-el-11  el_after_av_textblock  el_before_av_iconlist '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkin5r1j-6bf572cdc5c30958fbd64d293f09cd94\">\n#top .avia-icon-list-container.av-jkin5r1j-6bf572cdc5c30958fbd64d293f09cd94 .iconlist_icon{\ncolor:#4a4a4a;\nfont-size:16px;\n}\n#top #wrap_all .avia-icon-list-container.av-jkin5r1j-6bf572cdc5c30958fbd64d293f09cd94 .av_iconlist_title{\nfont-size:16px;\n}\n.avia-icon-list-container.av-jkin5r1j-6bf572cdc5c30958fbd64d293f09cd94 .iconlist_content{\ncolor:#4a4a4a;\n}\n<\/style>\n<div  class='avia-icon-list-container av-jkin5r1j-6bf572cdc5c30958fbd64d293f09cd94  avia-builder-el-12  el_after_av_hr  el_before_av_hr '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-jkin5r1j-6bf572cdc5c30958fbd64d293f09cd94 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-9c9sq-aa02a48f00720b382c8f2151cd6b6efd avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue836' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Naming<\/div><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-8pgnm-cb753931ab0efb5d92455fec16a2ca2d avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue827' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Branding<\/div><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-8437m-3ff49c1a8aa3bbefa6fbe5063f8f9001 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue8ab' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Website<\/div><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-784le-98f29bdb79b00b376fe4581fe5714a46 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue80d' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Video<\/div><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-6xsoi-1706585d1cd4dfca78f2b60c5307f082 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue84c' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Print<\/div><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-69hu2-54db8f46ca35298aaaaf948eaa5e23a1 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue80a' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Tradeshow<\/div><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-36ckbr-13a13b983839156497348e955a3e8e5e avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue852' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Packaging<\/div><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkiqh5c6-895800a26bf39d8d9fce921ccf2096bb\">\n#top .hr.av-jkiqh5c6-895800a26bf39d8d9fce921ccf2096bb{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-jkiqh5c6-895800a26bf39d8d9fce921ccf2096bb .hr-inner{\nwidth:100%;\nborder-color:#3c3c3c;\n}\n<\/style>\n<div  class='hr av-jkiqh5c6-895800a26bf39d8d9fce921ccf2096bb hr-custom  avia-builder-el-13  el_after_av_iconlist  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-alna-9c26cc188c1c448fb287bc3f5c9560ab\">\n.avia-section.av-alna-9c26cc188c1c448fb287bc3f5c9560ab{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/02\/Ooblock-background.png);\nbackground-position:50% 100%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-alna-9c26cc188c1c448fb287bc3f5c9560ab main_color avia-section-small avia-no-border-styling  avia-builder-el-14  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  data-section-bg-repeat='no-repeat'><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2439'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jrqtesbk-e7f3fdfe9821b888c2173e15e4387b34\">\n.avia-image-container.av-jrqtesbk-e7f3fdfe9821b888c2173e15e4387b34 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jrqtesbk-e7f3fdfe9821b888c2173e15e4387b34 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jrqtesbk-e7f3fdfe9821b888c2173e15e4387b34 av-styling- avia_animated_image av-animated-when-visible-95 pop-up avia-align-center  avia-builder-el-15  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2822 avia-img-lazy-loading-not-2822 avia_image ' src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/02\/Brand-platform-mockup.png\" alt='' title='Brand-platform-mockup'  height=\"1352\" width=\"2250\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/02\/Brand-platform-mockup.png 2250w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/02\/Brand-platform-mockup-300x180.png 300w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/02\/Brand-platform-mockup-768x461.png 768w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/02\/Brand-platform-mockup-1030x619.png 1030w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/02\/Brand-platform-mockup-1500x901.png 1500w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/02\/Brand-platform-mockup-705x424.png 705w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/02\/Brand-platform-mockup-450x270.png 450w\" sizes=\"(max-width: 2250px) 100vw, 2250px\" \/><\/div><\/div><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-alna-eb9562c4074bd4c85b20c7cb158a4335\">\n.avia-section.av-alna-eb9562c4074bd4c85b20c7cb158a4335{\nbackground-color:#f15922;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-alna-eb9562c4074bd4c85b20c7cb158a4335 main_color avia-section-small avia-no-border-styling  avia-builder-el-16  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2439'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jrqtesbk-cf7854ee254d6abdc0faf825f07eb9a9\">\n.avia-image-container.av-jrqtesbk-cf7854ee254d6abdc0faf825f07eb9a9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jrqtesbk-cf7854ee254d6abdc0faf825f07eb9a9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jrqtesbk-cf7854ee254d6abdc0faf825f07eb9a9 av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-17  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"http:\/\/www.ooblock.com\" class='avia_image' target=\"_blank\" rel=\"noopener noreferrer\" aria-label='Ooblock-website3'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2989 avia-img-lazy-loading-not-2989 avia_image ' src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/02\/Ooblock-website3.png\" alt='' title='Ooblock-website3'  height=\"854\" width=\"1033\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/02\/Ooblock-website3.png 1033w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/02\/Ooblock-website3-300x248.png 300w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/02\/Ooblock-website3-768x635.png 768w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/02\/Ooblock-website3-1030x852.png 1030w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/02\/Ooblock-website3-705x583.png 705w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/02\/Ooblock-website3-450x372.png 450w\" sizes=\"(max-width: 1033px) 100vw, 1033px\" \/><\/a><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-alna-62d4a7da62b29d10d7dfc1fe79746705\">\n.avia-section.av-alna-62d4a7da62b29d10d7dfc1fe79746705{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/02\/Ooblock-background.png);\nbackground-position:50% 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