{"id":1280,"date":"2018-12-06T20:57:21","date_gmt":"2018-12-06T20:57:21","guid":{"rendered":"https:\/\/raisonbrandsdev.com\/?post_type=portfolio&#038;p=1280"},"modified":"2021-09-02T10:23:10","modified_gmt":"2021-09-02T15:23:10","slug":"canopy-content-marketing","status":"publish","type":"portfolio","link":"https:\/\/raisonbrandsdev.com\/portfolio-item\/canopy-content-marketing\/","title":{"rendered":"Canopy Content Marketing"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-11h9qv-98205694ad87ed6950a5d16ea5aa3a5d main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1280'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-jkimbq43-a6a0d01bcc242f025861596ce7b040fd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\"><a href=\"https:\/\/raisonbrandsdev.com\/portfolio\/content-marketing\/\">Content Marketing<\/a>\u00a0 \/ \u00a0<a href=\"https:\/\/raisonbrandsdev.com\/portfolio\/retail\/\">Retail<\/a>\u00a0\u00a0<\/span><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkiqh5c6-52878fadd1c027769f744e671eb975e8\">\n#top .hr.hr-invisible.av-jkiqh5c6-52878fadd1c027769f744e671eb975e8{\nmargin-top:-5px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-jkiqh5c6-52878fadd1c027769f744e671eb975e8 hr-invisible  avia-builder-el-2  el_after_av_textblock  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-fmwbz-51eed157e6830306e164f3538dd2e0fd\">\n.flex_column.av-fmwbz-51eed157e6830306e164f3538dd2e0fd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-fmwbz-51eed157e6830306e164f3538dd2e0fd av_one_full  avia-builder-el-3  el_after_av_hr  avia-builder-el-last  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkimbq43-e38a1cab1981ac8cb387140273fe73ff\">\n#top .av_textblock_section.av-jkimbq43-e38a1cab1981ac8cb387140273fe73ff .avia_textblock{\ncolor:#ec008e;\n}\n<\/style>\n<section  class='av_textblock_section av-jkimbq43-e38a1cab1981ac8cb387140273fe73ff '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3>Canopy Content Marketing<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-jkimbq43-30f5e8a4d16692dad1b21ad4246bd68f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">When launching Canopy\u2019s air filter subscription service, we created the <\/span><span style=\"font-weight: 400;\">New Homeowner Maintenance Guide<\/span><span style=\"font-weight: 400;\"> to generate leads with a key demographic<\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\">first time homeowners. A video teaser, memes for social posts and a PDF checklist for social email blasts all funneled homeowners to the guide, which drove them to subscribe to the service. <\/span><\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-cn9bz-4574025a49863e7ea03a5642180662af main_color avia-section-small avia-no-border-styling  avia-builder-el-6  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1280'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9e3qn-205711fcbcf0e0d61177a448dce83e77\">\n.flex_column.av-9e3qn-205711fcbcf0e0d61177a448dce83e77{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 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