{"id":1355,"date":"2018-12-13T21:31:29","date_gmt":"2018-12-13T21:31:29","guid":{"rendered":"https:\/\/raisonbrandsdev.com\/?post_type=portfolio&#038;p=1355"},"modified":"2021-07-14T13:15:49","modified_gmt":"2021-07-14T18:15:49","slug":"canopy-content-marketing-2","status":"publish","type":"portfolio","link":"https:\/\/raisonbrandsdev.com\/portfolio-item\/canopy-content-marketing-2\/","title":{"rendered":"Canopy Content Marketing"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-11h9qv-98205694ad87ed6950a5d16ea5aa3a5d main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1355'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-jkimbq43-a6a0d01bcc242f025861596ce7b040fd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\"><a href=\"https:\/\/raisonbrandsdev.com\/portfolio\/content-marketing\/\">Content Marketing<\/a>\u00a0 \/ \u00a0<a href=\"https:\/\/raisonbrandsdev.com\/portfolio\/retail\/\">Retail<\/a>\u00a0 \/ \u00a0<a href=\"https:\/\/raisonbrandsdev.com\/portfolio\/video\/\">Video<\/a><\/span><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkiqh5c6-52878fadd1c027769f744e671eb975e8\">\n#top .hr.hr-invisible.av-jkiqh5c6-52878fadd1c027769f744e671eb975e8{\nmargin-top:-5px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-jkiqh5c6-52878fadd1c027769f744e671eb975e8 hr-invisible  avia-builder-el-2  el_after_av_textblock  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-fmwbz-51eed157e6830306e164f3538dd2e0fd\">\n.flex_column.av-fmwbz-51eed157e6830306e164f3538dd2e0fd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-fmwbz-51eed157e6830306e164f3538dd2e0fd av_one_full  avia-builder-el-3  el_after_av_hr  avia-builder-el-last  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkimbq43-e38a1cab1981ac8cb387140273fe73ff\">\n#top .av_textblock_section.av-jkimbq43-e38a1cab1981ac8cb387140273fe73ff .avia_textblock{\ncolor:#ec008e;\n}\n<\/style>\n<section  class='av_textblock_section av-jkimbq43-e38a1cab1981ac8cb387140273fe73ff '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3>Canopy Content Marketing<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-jkimbq43-a6a0d01bcc242f025861596ce7b040fd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">After launch, Canopy faced a difficult challenge: educating prospects about the difference in quality and price between home air filters. We created a two-part video series that made this dry concept entertaining by testing the limits of Canopy\u2019s filters with extreme (and at times absurd) filtration demonstrations. <\/span><\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-cn9bz-4574025a49863e7ea03a5642180662af main_color avia-section-small avia-no-border-styling  avia-builder-el-6  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1355'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3zcs2z-ccb251d0a92cf8b9b7da8b10a5f9d6f5\">\n.flex_column.av-3zcs2z-ccb251d0a92cf8b9b7da8b10a5f9d6f5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3zcs2z-ccb251d0a92cf8b9b7da8b10a5f9d6f5 av_one_half  avia-builder-el-7  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><div  class='avia-video av-jpn4ggal-c13bd488167969deb09a2ac058db060f avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/www.youtube.com\/watch?v=6mpqIc34Cfk'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/6mpqIc34Cfk?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-386rqz-5b255896c0447a366c242547bdacbc98\">\n.flex_column.av-386rqz-5b255896c0447a366c242547bdacbc98{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-386rqz-5b255896c0447a366c242547bdacbc98 av_one_half  avia-builder-el-9  el_after_av_one_half  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><div  class='avia-video av-jpn4i52g-fb35ecb9ae54d6ff6a528552fb59a551 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/www.youtube.com\/watch?v=AT4G1Mevf0g'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/AT4G1Mevf0g?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jpn4iyyp-ad12852e8c9e1b0dea67c2978548e783\">\n#top .hr.hr-invisible.av-jpn4iyyp-ad12852e8c9e1b0dea67c2978548e783{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-jpn4iyyp-ad12852e8c9e1b0dea67c2978548e783 hr-invisible  avia-builder-el-11  el_after_av_one_half  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1355'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":3990,"comment_status":"open","ping_status":"closed","template":"","tags":[],"portfolio_entries":[36,7,5,20],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/portfolio\/1355"}],"collection":[{"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/comments?post=1355"}],"version-history":[{"count":2,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/portfolio\/1355\/revisions"}],"predecessor-version":[{"id":6382,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/portfolio\/1355\/revisions\/6382"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/media\/3990"}],"wp:attachment":[{"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/media?parent=1355"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/tags?post=1355"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/portfolio_entries?post=1355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}