{"id":1008,"date":"2018-11-08T22:07:04","date_gmt":"2018-11-08T22:07:04","guid":{"rendered":"https:\/\/raisonbrandsdev.com\/?p=1008"},"modified":"2019-01-31T17:24:29","modified_gmt":"2019-01-31T17:24:29","slug":"healthcare-startups-win-more-investors-with-branding","status":"publish","type":"post","link":"https:\/\/raisonbrandsdev.com\/healthcare-startups-win-more-investors-with-branding\/","title":{"rendered":"Healthcare Startups Win More Investors with Branding"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8rgz1-8d5f3c315f8bee3cd6cefcad75bb7fc9\">\n.flex_column.av-8rgz1-8d5f3c315f8bee3cd6cefcad75bb7fc9{\nborder-radius:0px 0px 0px 0px;\npadding:0px 9% 0px 9%;\n}\n<\/style>\n<div  class='flex_column av-8rgz1-8d5f3c315f8bee3cd6cefcad75bb7fc9 av_one_full  avia-builder-el-0  avia-builder-el-no-sibling  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-b511ffb0ce56520d6e73132850a1f04b\">\n#top .av-special-heading.av-av_heading-b511ffb0ce56520d6e73132850a1f04b{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-b511ffb0ce56520d6e73132850a1f04b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-b511ffb0ce56520d6e73132850a1f04b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-b511ffb0ce56520d6e73132850a1f04b av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  el_before_av_hr  avia-builder-el-first '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  > Healthcare Startups Win More Investors with Branding<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joa6mk7h-6e7f097f5b4d6e82c1ce3b90bef4a6c7\">\n#top .hr.hr-invisible.av-joa6mk7h-6e7f097f5b4d6e82c1ce3b90bef4a6c7{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-joa6mk7h-6e7f097f5b4d6e82c1ce3b90bef4a6c7 hr-invisible  avia-builder-el-2  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Healthcare startups are a risky investment.\u00a0<\/strong>The US healthcare industry exceeds $1.6 trillion[1] in annual revenue but startups in the industry have low success rates. Venture capitalists are looking for high projections of ROI and for good reason.\u00a0Half of digital healthcare startups will fail within the first two years.[2] And with a 90% failure rate projected among biotech startups,[3] investors have a lot of lost bets to cover.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joa6mk7h-4629f6da1e6ab28d148ff912ec26d2f1\">\n#top .hr.hr-invisible.av-joa6mk7h-4629f6da1e6ab28d148ff912ec26d2f1{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-joa6mk7h-4629f6da1e6ab28d148ff912ec26d2f1 hr-invisible  avia-builder-el-4  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joa65xmm-0fcef0651bedc81307c47c8fae48b077\">\n.avia-image-container.av-joa65xmm-0fcef0651bedc81307c47c8fae48b077 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-joa65xmm-0fcef0651bedc81307c47c8fae48b077 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-joa65xmm-0fcef0651bedc81307c47c8fae48b077 av-styling- avia-align-center  avia-builder-el-5  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1010 avia-img-lazy-loading-not-1010 avia_image ' src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/herhealthcare-branding-hero.jpeg\" alt='' title='herhealthcare branding hero'  height=\"207\" width=\"700\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/herhealthcare-branding-hero.jpeg 700w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/herhealthcare-branding-hero-300x89.jpeg 300w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/herhealthcare-branding-hero-450x133.jpeg 450w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkiqh5c6-00bc4d0aaf612ec3c37e3970dc911fa3\">\n#top .hr.av-jkiqh5c6-00bc4d0aaf612ec3c37e3970dc911fa3{\nmargin-top:40px;\nmargin-bottom:60px;\n}\n.hr.av-jkiqh5c6-00bc4d0aaf612ec3c37e3970dc911fa3 .hr-inner{\nwidth:33%;\nborder-color:#3c3c3c;\n}\n<\/style>\n<div  class='hr av-jkiqh5c6-00bc4d0aaf612ec3c37e3970dc911fa3 hr-custom  avia-builder-el-6  el_after_av_image  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>It\u2019s a long road to commercialization<\/h3>\n<p>Since the healthcare industry is so heavily regulated, healthcare startups may require significant peer reviews, independent testing and clinical trials of products, technology and services before reaching capitalization.<\/p>\n<p>In the medical device industry for example, it takes a new product an average of 7.5 years to reach an M&amp;A deal when investors can really see a profit.[4]<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad\">\n#top .hr.hr-invisible.av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad hr-invisible  avia-builder-el-8  el_before_av_hr  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<h3>The investor\u2019s left brain<\/h3>\n<p>Investors are looking for ROI above all. Data is critical. Healthcare startups typically allocate a lot of time and resources for research into market, competition, pricing, operating costs and sales projections.<\/p>\n<p>That\u2019s critical, but venture capital is an emotional investment and people don\u2019t invest solely on data \u2014 just look at the stock market. Passively indexed funds outperform managed funds 84% of the time.[5] Why does the human brain not make smarter investment decisions than an indexed sample? The answer to this question could determine whether a startup is bought into or passed by.<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-74q7v-ed62af67ebaba843014a3cb775fea984\">\n#top .hr.hr-invisible.av-74q7v-ed62af67ebaba843014a3cb775fea984{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-74q7v-ed62af67ebaba843014a3cb775fea984 hr-invisible  avia-builder-el-9  el_after_av_hr  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<h3>The investor\u2019s right brain<\/h3>\n<p>Managed funds underperform the market because we make emotional decisions about investing. Investors in a healthcare startup are passionate beings. They love a good story. They love a visionary. But startups have to make the vision shine. That\u2019s where branding comes in.<\/p>\n<blockquote>\n<p>&#8220;A brand is a voice and a product is a souvenir.&#8221;<\/p>\n<p>-Lisa Gansky<\/p>\n<\/blockquote>\n<p>Healthcare startups need to look, walk and talk in a way that makes their vision shine. Lisa Gansky has the right idea\u2014perception often trumps reality. Clinicians understand this well, as they see the placebo effect consistently.<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1su263-42104de382a275d02e7f518da708bc03\">\n#top .hr.hr-invisible.av-1su263-42104de382a275d02e7f518da708bc03{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-1su263-42104de382a275d02e7f518da708bc03 hr-invisible  avia-builder-el-10  el_after_av_hr  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<h3>The brain of Theranos<\/h3>\n<p>To see how much influence branding can have on the healthcare investor, look at Theranos, the health technology company that rocked the diagnostic testing world when they claimed to have technology to run blood testing from a single drop of blood.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joev9r9x-1d566cd12e87aabd76cb6eec0a0a4731\">\n#top .hr.hr-invisible.av-joev9r9x-1d566cd12e87aabd76cb6eec0a0a4731{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-joev9r9x-1d566cd12e87aabd76cb6eec0a0a4731 hr-invisible  avia-builder-el-11  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joeutyxt-a3b4024acf4d207664a5b4baec312bc0\">\n.avia-image-container.av-joeutyxt-a3b4024acf4d207664a5b4baec312bc0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-joeutyxt-a3b4024acf4d207664a5b4baec312bc0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-joeutyxt-a3b4024acf4d207664a5b4baec312bc0 av-styling- avia-align-center  avia-builder-el-12  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1011 avia-img-lazy-loading-not-1011 avia_image ' src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/Blog-Theranos-Website.jpeg\" alt='' title='Blog-Theranos-Website'  height=\"548\" width=\"700\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/Blog-Theranos-Website.jpeg 700w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/Blog-Theranos-Website-300x235.jpeg 300w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/Blog-Theranos-Website-450x352.jpeg 450w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joev9r9x-1d566cd12e87aabd76cb6eec0a0a4731\">\n#top .hr.hr-invisible.av-joev9r9x-1d566cd12e87aabd76cb6eec0a0a4731{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-joev9r9x-1d566cd12e87aabd76cb6eec0a0a4731 hr-invisible  avia-builder-el-13  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Theranos attracted investors like moths to a flame with a brand story that promised to change the world and a website that looked like Apple.com. In fact, Founder and CEO Elizabeth Holmes was such a devotee of branding guru Steve Jobs that she wore his signature black turtleneck to all media appearances.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joev9r9x-1d566cd12e87aabd76cb6eec0a0a4731\">\n#top .hr.hr-invisible.av-joev9r9x-1d566cd12e87aabd76cb6eec0a0a4731{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-joev9r9x-1d566cd12e87aabd76cb6eec0a0a4731 hr-invisible  avia-builder-el-15  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joeutyxt-aaba82b2bea7356d2645b80f234b7cb9\">\n.avia-image-container.av-joeutyxt-aaba82b2bea7356d2645b80f234b7cb9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-joeutyxt-aaba82b2bea7356d2645b80f234b7cb9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-joeutyxt-aaba82b2bea7356d2645b80f234b7cb9 av-styling- avia-align-center  avia-builder-el-16  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1012 avia-img-lazy-loading-not-1012 avia_image ' src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/Blog-Theranos-Founder.jpeg\" alt='' title='Blog-Theranos-Founder'  height=\"532\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/Blog-Theranos-Founder.jpeg 800w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/Blog-Theranos-Founder-300x200.jpeg 300w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/Blog-Theranos-Founder-768x511.jpeg 768w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/Blog-Theranos-Founder-705x469.jpeg 705w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/Blog-Theranos-Founder-450x299.jpeg 450w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joev9r9x-1d566cd12e87aabd76cb6eec0a0a4731\">\n#top .hr.hr-invisible.av-joev9r9x-1d566cd12e87aabd76cb6eec0a0a4731{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-joev9r9x-1d566cd12e87aabd76cb6eec0a0a4731 hr-invisible  avia-builder-el-17  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Early investors in Theranos, along with high profile partners such as GlaxoSmithKline, Pfizer, Cleveland Clinic, and Walgreen\u2019s, were so seduced by the company\u2019s brand story they neglected the left-brain rigor typically focused on new healthcare technology.<\/p>\n<p>It was not until Theranos approached the Department of Defense about using its testing that the government took a hard look at the product.[6] Due diligence unpacked a series of revelations, including a report that the company had discovered its Edison blood testing machines did not function accurately enough for clinical use. Instead, the company had secretly been using its competitor Siemens\u2019 equipment to run tests.<\/p>\n<p>While Theranos is now falling apart due to its neglect of the left brain \u2014 even long-time loyalist Walgreens has now sued the company for damages[7] \u2014 there is a positive lesson for startups as well.<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad\">\n#top .hr.hr-invisible.av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad hr-invisible  avia-builder-el-19  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jnkj0ajr-2b353d99819ec345f887c27276ce1932\">\n.avia-image-container.av-jnkj0ajr-2b353d99819ec345f887c27276ce1932 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jnkj0ajr-2b353d99819ec345f887c27276ce1932 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jnkj0ajr-2b353d99819ec345f887c27276ce1932 av-styling- av-hover-grow avia-align-center  avia-builder-el-20  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-686 avia-img-lazy-loading-not-686 avia_image ' src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/Key-takeaways-divider-1000px.jpg\" alt='' title='Key-takeaways-divider-1000px'  height=\"106\" width=\"1000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/Key-takeaways-divider-1000px.jpg 1000w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/Key-takeaways-divider-1000px-300x32.jpg 300w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/Key-takeaways-divider-1000px-768x81.jpg 768w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/Key-takeaways-divider-1000px-705x75.jpg 705w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/Key-takeaways-divider-1000px-450x48.jpg 450w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Key Takeaways<\/h3>\n<p>Don\u2019t neglect the testing rigor, trials, and data your healthcare startup needs to meet industry standards and appeal to the left brain of the investors.<\/p>\n<p>Do entice the investor\u2019s right brain. Investors want a great story. They want to fall under the spell of a visionary. Is your brand aiming that high?<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkiqh5c6-00bc4d0aaf612ec3c37e3970dc911fa3\">\n#top .hr.av-jkiqh5c6-00bc4d0aaf612ec3c37e3970dc911fa3{\nmargin-top:40px;\nmargin-bottom:60px;\n}\n.hr.av-jkiqh5c6-00bc4d0aaf612ec3c37e3970dc911fa3 .hr-inner{\nwidth:33%;\nborder-color:#3c3c3c;\n}\n<\/style>\n<div  class='hr av-jkiqh5c6-00bc4d0aaf612ec3c37e3970dc911fa3 hr-custom  avia-builder-el-22  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><ol>\n<li>http:\/\/www.statisticbrain.com\/health-care-industry-statistics\/<\/li>\n<li>https:\/\/newsroom.accenture.com\/news\/half-of-healthcare-it-start-ups-will-fail-within-two-years-of-launch-accenture-finds.htm<\/li>\n<li>Freakonomics\u00ae of factors that determine failure of a biotech company, M. Kengatharan, Ph.D., M.B.A., QB3<\/li>\n<li>Venturesource, press releases, conversations with life science experts.http:\/\/qb3.org\/sites\/qb3.org\/files\/QB3Podcast20120521_6.pdf<\/li>\n<li>http:\/\/www.usatoday.com\/story\/money\/personalfinance\/2016\/03\/14\/66-fund-managers-cant-match-sp-results\/81644182\/<\/li>\n<li>http:\/\/www.vanityfair.com\/news\/2016\/09\/elizabeth-holmes-theranos-exclusive<\/li>\n<li>http:\/\/www.wsj.com\/articles\/walgreens-seeks-to-recover-140-million-investment-from-theranos-1478642410<\/li>\n<\/ol>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The healthcare startup can pose some serious challenges to the venture capitalist.<\/p>\n","protected":false},"author":1,"featured_media":1010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,16,26],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/posts\/1008"}],"collection":[{"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/comments?post=1008"}],"version-history":[{"count":6,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/posts\/1008\/revisions"}],"predecessor-version":[{"id":5278,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/posts\/1008\/revisions\/5278"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/media\/1010"}],"wp:attachment":[{"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/media?parent=1008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/categories?post=1008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/tags?post=1008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}