{"id":1019,"date":"2018-11-06T22:32:13","date_gmt":"2018-11-06T22:32:13","guid":{"rendered":"https:\/\/raisonbrandsdev.com\/?p=1019"},"modified":"2019-01-31T18:26:18","modified_gmt":"2019-01-31T18:26:18","slug":"5-healthcare-trends-to-watch-in-2017","status":"publish","type":"post","link":"https:\/\/raisonbrandsdev.com\/5-healthcare-trends-to-watch-in-2017\/","title":{"rendered":"5 Healthcare Trends to Watch in 2017"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8rgz1-8d5f3c315f8bee3cd6cefcad75bb7fc9\">\n.flex_column.av-8rgz1-8d5f3c315f8bee3cd6cefcad75bb7fc9{\nborder-radius:0px 0px 0px 0px;\npadding:0px 9% 0px 9%;\n}\n<\/style>\n<div  class='flex_column av-8rgz1-8d5f3c315f8bee3cd6cefcad75bb7fc9 av_one_full  avia-builder-el-0  avia-builder-el-no-sibling  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-fdd5b8fb94dc6698caee370a6a71813b\">\n#top .av-special-heading.av-av_heading-fdd5b8fb94dc6698caee370a6a71813b{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-fdd5b8fb94dc6698caee370a6a71813b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-fdd5b8fb94dc6698caee370a6a71813b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-fdd5b8fb94dc6698caee370a6a71813b av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  el_before_av_hr  avia-builder-el-first '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  > 5 Healthcare Trends to Watch in 2017<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joa6mk7h-4629f6da1e6ab28d148ff912ec26d2f1\">\n#top .hr.hr-invisible.av-joa6mk7h-4629f6da1e6ab28d148ff912ec26d2f1{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-joa6mk7h-4629f6da1e6ab28d148ff912ec26d2f1 hr-invisible  avia-builder-el-2  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>2016 brought massive changes in the healthcare industry. Expect no less in 2017. Expect more.<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkiqh5c6-00bc4d0aaf612ec3c37e3970dc911fa3\">\n#top .hr.av-jkiqh5c6-00bc4d0aaf612ec3c37e3970dc911fa3{\nmargin-top:40px;\nmargin-bottom:60px;\n}\n.hr.av-jkiqh5c6-00bc4d0aaf612ec3c37e3970dc911fa3 .hr-inner{\nwidth:33%;\nborder-color:#3c3c3c;\n}\n<\/style>\n<div  class='hr av-jkiqh5c6-00bc4d0aaf612ec3c37e3970dc911fa3 hr-custom  avia-builder-el-4  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>1. Free market throw-down<\/h3>\n<p>With the regime shift in Washington, 2017 will shake up payers yet again. While changes to the Affordable Care Act may not be as drastic as many hope or fear, Trump\u2019s promise to allow consumers to purchase insurance across state lines will create opportunities for payer growth that have not existed for decades. Trump also plans to require price transparency from healthcare providers, which will also encourage commercially competitive pricing. While the term \u201cprice war\u201d may be ambitious for the resolutely conservative industry, 2017 healthcare winners will embrace and thrive in a fiercely competitive and dynamic economic environment.<\/p>\n<p>Low-cost, high-deductible, high co-insurance plans are here to stay. Don\u2019t expect the movement toward a more consumer-driven healthcare market compelled by the ACA to disappear in partisan politics. Yet, with more than $2 billion in digital health funding in the first half of 2016 alone, the industry is pumping with the fresh blood of entrepreneurs eager to bring on fresh models for healthcare delivery.[1]\u00a0In 2017, the healthcare ecosystem will look more like retail, with a slant towards technology solutions.<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad\">\n#top .hr.hr-invisible.av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad hr-invisible  avia-builder-el-6  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<h3>2. Gig economy healthcare<\/h3>\n<p>The gig economy has disrupted taxi services, hotel industries, and food delivery \u2014 now it\u2019s coming for healthcare. As marketplace competition becomes more heated, health systems and provider groups will reduce full-time resources in favor of skilled healthcare specialists operating on demand.<\/p>\n<p>A recent example is Iggbo, an Uber-like service that allows patients to schedule blood draws for lab testing at their home or office rather than having to drive to a bricks and mortar location. Beyond patient convenience, this model saves physicians the cost of staffing a full-time phlebotomist. Additionally, it opens up a more competitive laboratory market where small independent labs \u2014 that are unable to invest in a nation-wide network of draw centers \u2014 can still access physicians and patients.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joevm1qc-ce907a4ad05cfa83c4d51f3ff0ed5ecf\">\n#top .hr.hr-invisible.av-joevm1qc-ce907a4ad05cfa83c4d51f3ff0ed5ecf{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-joevm1qc-ce907a4ad05cfa83c4d51f3ff0ed5ecf hr-invisible  avia-builder-el-7  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joevmnog-0fa98fdc724fc7df09f997097eaa9d7e\">\n.avia-image-container.av-joevmnog-0fa98fdc724fc7df09f997097eaa9d7e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-joevmnog-0fa98fdc724fc7df09f997097eaa9d7e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-joevmnog-0fa98fdc724fc7df09f997097eaa9d7e av-styling- avia-align-center  avia-builder-el-8  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1021 avia-img-lazy-loading-not-1021 avia_image ' src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/Iggbo.png\" alt='' title='Iggbo'  height=\"499\" width=\"953\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/Iggbo.png 953w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/Iggbo-300x157.png 300w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/Iggbo-768x402.png 768w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/Iggbo-705x369.png 705w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/Iggbo-450x236.png 450w\" sizes=\"(max-width: 953px) 100vw, 953px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joevm1qc-ce907a4ad05cfa83c4d51f3ff0ed5ecf\">\n#top .hr.hr-invisible.av-joevm1qc-ce907a4ad05cfa83c4d51f3ff0ed5ecf{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-joevm1qc-ce907a4ad05cfa83c4d51f3ff0ed5ecf hr-invisible  avia-builder-el-9  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>And Uber got onboard post haste in 2016, partnering with Passport Health to offer a range of on-demand vaccination services. In 2017, keep an eye out for the release of new platforms that offer the consumer direct contact with a variety of freelance healthcare providers.<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad\">\n#top .hr.hr-invisible.av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad hr-invisible  avia-builder-el-11  el_before_av_hr  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<h3>3. The mobile healthcare customer<\/h3>\n<p>More people are browsing with their phones than ever before, with more than 44% of all web traffic coming from mobile sources in 2016. This figure is rising with every year, and healthcare providers will prepare for a year in which most online interactions with patients will take place through a mobile interface.<br \/>\nMobile-friendly websites will be replaced by mobile-first websites. What\u2019s more, with the rise in mobile and the IoT\u2019s use of speech recognition, the savvy healthcare business will be well known by search assistants Siri, Cortana, and Alexa.<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad\">\n#top .hr.hr-invisible.av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad hr-invisible  avia-builder-el-12  el_after_av_hr  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<h3>4. Targeted digital marketing<\/h3>\n<p>Healthcare has been slower than other industries to adopt digital marketing, favoring the \u2018shotgun\u2019 approach of traditional mass marketing, like outdoor billboards and television ads. In fact, even when combined with pharma, healthcare only comprises 2.8% of digital advertising spending.[2] As an alternative, 2017 healthcare companies will reap intelligence from big data to stratify consumers based on health profiles and will target those individuals online with digital advertising. The savviest of those companies will serve their target customers content that engages and educates them on relevant health issues, creating loyal patients.<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad\">\n#top .hr.hr-invisible.av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad hr-invisible  avia-builder-el-13  el_after_av_hr  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<h3>5. Healthcare artificial intelligence<\/h3>\n<p>A calculator can perform complex calculations better than a physician. And increasingly, algorithms are processing large amounts of data to reach more accurate evidence-based conclusions. Genome sequencing and biometrics tracking will play a big part in this.<\/p>\n<blockquote>\n<p>Medical data is expected to double every 73 days by 2020.[3]<\/p>\n<\/blockquote>\n<p>Look at Creo Wellness, a technology-driven population health platform. While typical corporate wellness companies serve participants a schedule of diet and exercise tips and activities in the hope of improved employee health, Creo uses machine learning, a type of artificial intelligence, to serve participants content and challenges that are based on each individual\u2019s risk stratification. Think of it like the Netflix recommendation engine. Machine learning recommends effective healthcare solutions just like Netflix recommends movies, based on the successful engagement of thousands of others who have exhibited the same behavior patterns.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joevm1qc-ce907a4ad05cfa83c4d51f3ff0ed5ecf\">\n#top .hr.hr-invisible.av-joevm1qc-ce907a4ad05cfa83c4d51f3ff0ed5ecf{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-joevm1qc-ce907a4ad05cfa83c4d51f3ff0ed5ecf hr-invisible  avia-builder-el-14  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joevmnog-cd63c34e0247c74752ea42ac1a4cc05b\">\n.avia-image-container.av-joevmnog-cd63c34e0247c74752ea42ac1a4cc05b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-joevmnog-cd63c34e0247c74752ea42ac1a4cc05b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-joevmnog-cd63c34e0247c74752ea42ac1a4cc05b av-styling- avia-align-center  avia-builder-el-15  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1022 avia-img-lazy-loading-not-1022 avia_image ' src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/creo.jpeg\" alt='' title='creo'  height=\"688\" width=\"1000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/creo.jpeg 1000w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/creo-300x206.jpeg 300w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/creo-768x528.jpeg 768w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/creo-705x485.jpeg 705w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/creo-450x310.jpeg 450w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joevm1qc-ce907a4ad05cfa83c4d51f3ff0ed5ecf\">\n#top .hr.hr-invisible.av-joevm1qc-ce907a4ad05cfa83c4d51f3ff0ed5ecf{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-joevm1qc-ce907a4ad05cfa83c4d51f3ff0ed5ecf hr-invisible  avia-builder-el-16  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>A leader in the field is IBM\u2019s Watson Health. With Watson, the American Sleep Apnea Association is conducting a study using mobile devices to examine connections between sleep habits and health outcomes. While much of the use of artificial intelligence has been limited to research studies in the past, 2017 should see a commercialization of this technology, particularly in chronic disease management. But expect this trend to invade every nook of healthcare, as is demonstrated in this list of over 90 artificial intelligence healthcare startups.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkiqh5c6-00bc4d0aaf612ec3c37e3970dc911fa3\">\n#top .hr.av-jkiqh5c6-00bc4d0aaf612ec3c37e3970dc911fa3{\nmargin-top:40px;\nmargin-bottom:60px;\n}\n.hr.av-jkiqh5c6-00bc4d0aaf612ec3c37e3970dc911fa3 .hr-inner{\nwidth:33%;\nborder-color:#3c3c3c;\n}\n<\/style>\n<div  class='hr av-jkiqh5c6-00bc4d0aaf612ec3c37e3970dc911fa3 hr-custom  avia-builder-el-18  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><ol>\n<li>Digital Health Funding 2016 Midyear Review, found at: https:\/\/rockhealth.com\/reports\/digital-health-funding-2016-midyear-review\/<\/li>\n<li>Can Digital Ad Pend in the US Healthcare and Pharma Catch Up? May 26, 205, found at: https:\/\/www.emarketer.com\/Article\/Digital-Ad-Spend-US-Healthcare-Pharma-Ind\u2026<\/li>\n<li>University of Iowa, Carver College of Medicine, 2014.<\/li>\n<\/ol>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you thought 2016 was a big year for healthcare, wait until you see 2017.<\/p>\n","protected":false},"author":1,"featured_media":1020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,25],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/posts\/1019"}],"collection":[{"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/comments?post=1019"}],"version-history":[{"count":3,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/posts\/1019\/revisions"}],"predecessor-version":[{"id":1025,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/posts\/1019\/revisions\/1025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/media\/1020"}],"wp:attachment":[{"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/media?parent=1019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/categories?post=1019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/tags?post=1019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}