{"id":1078,"date":"2018-10-05T19:49:27","date_gmt":"2018-10-05T19:49:27","guid":{"rendered":"https:\/\/raisonbrandsdev.com\/?p=1078"},"modified":"2019-01-31T18:52:28","modified_gmt":"2019-01-31T18:52:28","slug":"how-to-write-a-case-study-that-drives-sales","status":"publish","type":"post","link":"https:\/\/raisonbrandsdev.com\/how-to-write-a-case-study-that-drives-sales\/","title":{"rendered":"How to Write a Case Study that Drives Sales"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8rgz1-8d5f3c315f8bee3cd6cefcad75bb7fc9\">\n.flex_column.av-8rgz1-8d5f3c315f8bee3cd6cefcad75bb7fc9{\nborder-radius:0px 0px 0px 0px;\npadding:0px 9% 0px 9%;\n}\n<\/style>\n<div  class='flex_column av-8rgz1-8d5f3c315f8bee3cd6cefcad75bb7fc9 av_one_full  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jrkz6yc4-edfdf0d32db9690542e20b45494e9011\">\n#top .av-special-heading.av-jrkz6yc4-edfdf0d32db9690542e20b45494e9011{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-jrkz6yc4-edfdf0d32db9690542e20b45494e9011 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jrkz6yc4-edfdf0d32db9690542e20b45494e9011 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-jrkz6yc4-edfdf0d32db9690542e20b45494e9011 av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  el_before_av_hr  avia-builder-el-first '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >How to Write a Case Study That Drives Sales<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joa6mk7h-6e7f097f5b4d6e82c1ce3b90bef4a6c7\">\n#top .hr.hr-invisible.av-joa6mk7h-6e7f097f5b4d6e82c1ce3b90bef4a6c7{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-joa6mk7h-6e7f097f5b4d6e82c1ce3b90bef4a6c7 hr-invisible  avia-builder-el-2  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jn0ex9nb-0f676a5518d6bc64dc9edb0a0b017e7c\">\n#top .av_textblock_section.av-jn0ex9nb-0f676a5518d6bc64dc9edb0a0b017e7c .avia_textblock{\nfont-size:26px;\n}\n<\/style>\n<section  class='av_textblock_section av-jn0ex9nb-0f676a5518d6bc64dc9edb0a0b017e7c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Case studies can be a deal maker for B2B sales.<\/strong> When done well, case studies provide real-world proof of your capabilities in a way that resonates with a variety of prospects. While there is no magic formula, there are elements and principles that can make your story much more persuasive.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkiqh5c6-00bc4d0aaf612ec3c37e3970dc911fa3\">\n#top .hr.av-jkiqh5c6-00bc4d0aaf612ec3c37e3970dc911fa3{\nmargin-top:40px;\nmargin-bottom:60px;\n}\n.hr.av-jkiqh5c6-00bc4d0aaf612ec3c37e3970dc911fa3 .hr-inner{\nwidth:33%;\nborder-color:#3c3c3c;\n}\n<\/style>\n<div  class='hr av-jkiqh5c6-00bc4d0aaf612ec3c37e3970dc911fa3 hr-custom  avia-builder-el-4  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><span style=\"color: #ec008e;\">A focused outline is crucial<\/span><\/h2>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jr6om-1d5edbff101ed81b8895dfdf4e6b75e6\">\n#top .hr.hr-invisible.av-jr6om-1d5edbff101ed81b8895dfdf4e6b75e6{\nheight:5px;\n}\n<\/style>\n<div  class='hr av-jr6om-1d5edbff101ed81b8895dfdf4e6b75e6 hr-invisible  avia-builder-el-6  el_before_av_hr  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/h3>\n<h3>1. Headline<\/h3>\n<p>Write it like a newspaper headline. Make your claim to fame but don\u2019t get too cute or too <span style=\"color: #808080;\">bland.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><strong>The right way:<\/strong><\/p>\n<p style=\"padding-left: 30px;\">\u201cABC Corp. Reports Savings of $1.25 million Through Engagement with the XYZ Group\u201d<\/p>\n<p style=\"padding-left: 30px;\"><strong><span style=\"color: #333333;\">The wrong way:<\/span><\/strong><\/p>\n<p style=\"padding-left: 30px;\">\u201cXYZ Group Redefines the Word \u2018Savings\u2019 and Rocks ABC Corp.\u2019s World\u201d<\/p>\n<p style=\"padding-left: 30px;\"><strong><span style=\"color: #333333;\">The wrong way one more time:<\/span><\/strong><\/p>\n<p style=\"padding-left: 30px;\">\u201cXYZ Group Case Study #1&#8243;<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad\">\n#top .hr.hr-invisible.av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad hr-invisible  avia-builder-el-7  el_after_av_hr  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<h3>2. Executive Summary<\/h3>\n<p>Explain the whole story in\u00a0three or four brief sentences. Some readers may go no further, so hit the problem, solution and results in a very tight, 1-2-3 summary.<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-74q7v-ed62af67ebaba843014a3cb775fea984\">\n#top .hr.hr-invisible.av-74q7v-ed62af67ebaba843014a3cb775fea984{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-74q7v-ed62af67ebaba843014a3cb775fea984 hr-invisible  avia-builder-el-8  el_after_av_hr  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<h3>3. Situation \/ Background<\/h3>\n<p>Note the actual customer and primary scope of the job.<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1su263-42104de382a275d02e7f518da708bc03\">\n#top .hr.hr-invisible.av-1su263-42104de382a275d02e7f518da708bc03{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-1su263-42104de382a275d02e7f518da708bc03 hr-invisible  avia-builder-el-9  el_after_av_hr  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<h3>4. Unique Challenges<\/h3>\n<p>Define the elements that made the project particularly challenging.<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1n6hgr-8907c3fcee39336352bc0721f47383ef\">\n#top .hr.hr-invisible.av-1n6hgr-8907c3fcee39336352bc0721f47383ef{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-1n6hgr-8907c3fcee39336352bc0721f47383ef hr-invisible  avia-builder-el-10  el_after_av_hr  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<h3>5. Solution \/ Process<\/h3>\n<p>Be specific: products, services, technology deployed, resources required, reporting, etc.<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1gsp37-295a217dca9d055b60c677495dc54d11\">\n#top .hr.hr-invisible.av-1gsp37-295a217dca9d055b60c677495dc54d11{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-1gsp37-295a217dca9d055b60c677495dc54d11 hr-invisible  avia-builder-el-11  el_after_av_hr  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<h3>6. Results<\/h3>\n<p>The better quantified, the greater the potential impact on your readers.<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-16f73n-b517e895fabd798f3d2f57d00396e9c2\">\n#top .hr.hr-invisible.av-16f73n-b517e895fabd798f3d2f57d00396e9c2{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-16f73n-b517e895fabd798f3d2f57d00396e9c2 hr-invisible  avia-builder-el-12  el_after_av_hr  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<h3>7. Conclusions<\/h3>\n<p>Here&#8217;s where you can do a little sales job.\u00a0Describe how the results of the study can be extrapolated to include results for a wider swath of your customer base.<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15b4yz-003b9ebe865d81074abdda48c1e36cdb\">\n#top .hr.hr-invisible.av-15b4yz-003b9ebe865d81074abdda48c1e36cdb{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-15b4yz-003b9ebe865d81074abdda48c1e36cdb hr-invisible  avia-builder-el-13  el_after_av_hr  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<h3>8. Footnotes and Glossary<\/h3>\n<p>List sources of citations. Define technical terms and acronyms. These details can be easy to overlook\u2014but they lend credibility to your cause.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jokfmktv-86580d62bf6713e42270e53b34d8cbce\">\n.flex_column.av-jokfmktv-86580d62bf6713e42270e53b34d8cbce{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jokfmktv-86580d62bf6713e42270e53b34d8cbce av_one_third  avia-builder-el-14  el_after_av_one_full  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jokfjwia-dcf0c9e54def0e38ddb9dc122b641508\">\n.avia-image-container.av-jokfjwia-dcf0c9e54def0e38ddb9dc122b641508 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jokfjwia-dcf0c9e54def0e38ddb9dc122b641508 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jokfjwia-dcf0c9e54def0e38ddb9dc122b641508 av-styling- avia-align-center  avia-builder-el-15  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1092 avia-img-lazy-loading-not-1092 avia_image ' src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/left.jpg\" alt='' title='left'  height=\"396\" width=\"336\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/left.jpg 336w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/left-255x300.jpg 255w\" sizes=\"(max-width: 336px) 100vw, 336px\" \/><\/div><\/div><\/div><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4j4d5i-36a76a286380a131f1c84cb343a39b7f\">\n.flex_column.av-4j4d5i-36a76a286380a131f1c84cb343a39b7f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4j4d5i-36a76a286380a131f1c84cb343a39b7f av_one_third  avia-builder-el-16  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jokfjwia-fb4edab9ad466aa23513c07d1ac30e88\">\n.avia-image-container.av-jokfjwia-fb4edab9ad466aa23513c07d1ac30e88 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jokfjwia-fb4edab9ad466aa23513c07d1ac30e88 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jokfjwia-fb4edab9ad466aa23513c07d1ac30e88 av-styling- avia-align-center  avia-builder-el-17  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1093 avia-img-lazy-loading-not-1093 avia_image ' src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/middle.jpg\" alt='' title='middle'  height=\"396\" width=\"336\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/middle.jpg 336w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/middle-255x300.jpg 255w\" sizes=\"(max-width: 336px) 100vw, 336px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-22w50m-db2777c5f9f38d8687d35d11d40fad0e\">\n.flex_column.av-22w50m-db2777c5f9f38d8687d35d11d40fad0e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-22w50m-db2777c5f9f38d8687d35d11d40fad0e av_one_third  avia-builder-el-18  el_after_av_one_third  el_before_av_hr  flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jokfjwia-de4697f7884dab87a463c5535b46675b\">\n.avia-image-container.av-jokfjwia-de4697f7884dab87a463c5535b46675b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jokfjwia-de4697f7884dab87a463c5535b46675b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jokfjwia-de4697f7884dab87a463c5535b46675b av-styling- avia-align-center  avia-builder-el-19  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1094 avia-img-lazy-loading-not-1094 avia_image ' src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/right.jpg\" alt='' title='right'  height=\"396\" width=\"336\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/right.jpg 336w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/right-255x300.jpg 255w\" sizes=\"(max-width: 336px) 100vw, 336px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joa6mk7h-3f9405d2cdc0b4d5174ebd36a7fef19c\">\n#top .hr.hr-invisible.av-joa6mk7h-3f9405d2cdc0b4d5174ebd36a7fef19c{\nheight:35px;\n}\n<\/style>\n<div  class='hr av-joa6mk7h-3f9405d2cdc0b4d5174ebd36a7fef19c hr-invisible  avia-builder-el-20  el_after_av_one_third  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8rgz1-8d5f3c315f8bee3cd6cefcad75bb7fc9\">\n.flex_column.av-8rgz1-8d5f3c315f8bee3cd6cefcad75bb7fc9{\nborder-radius:0px 0px 0px 0px;\npadding:0px 9% 0px 9%;\n}\n<\/style>\n<div  class='flex_column av-8rgz1-8d5f3c315f8bee3cd6cefcad75bb7fc9 av_one_full  avia-builder-el-21  el_after_av_hr  avia-builder-el-last  first flex_column_div  '     ><section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><span style=\"color: #ec008e;\">Basic tips<\/span><\/h2>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4af0ae-d657e31d8fb9d57281d38d8cb3f34c59\">\n#top .hr.hr-invisible.av-4af0ae-d657e31d8fb9d57281d38d8cb3f34c59{\nheight:5px;\n}\n<\/style>\n<div  class='hr av-4af0ae-d657e31d8fb9d57281d38d8cb3f34c59 hr-invisible  avia-builder-el-23  el_before_av_hr  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/h3>\n<h3>Lay Off the Spin<\/h3>\n<p>Leave the general statements of company positioning and value propositions in your back pocket\u2014case studies should sell themselves.<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad\">\n#top .hr.hr-invisible.av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad hr-invisible  avia-builder-el-24  el_after_av_hr  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<h3>Give Numbers<\/h3>\n<p>Case studies are weak without \u201cbefore\u201d and \u201cafter\u201d data to support ROI. Convert data into hard financial terms whenever possible.<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-74q7v-ed62af67ebaba843014a3cb775fea984\">\n#top .hr.hr-invisible.av-74q7v-ed62af67ebaba843014a3cb775fea984{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-74q7v-ed62af67ebaba843014a3cb775fea984 hr-invisible  avia-builder-el-25  el_after_av_hr  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<h2><span style=\"color: #ec008e;\">Advanced tips<\/span><\/h2>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2k3zty-ae0f19a50068bd1c82923cec6ac2fbdf\">\n#top .hr.hr-invisible.av-2k3zty-ae0f19a50068bd1c82923cec6ac2fbdf{\nheight:5px;\n}\n<\/style>\n<div  class='hr av-2k3zty-ae0f19a50068bd1c82923cec6ac2fbdf hr-invisible  avia-builder-el-26  el_after_av_hr  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/h3>\n<h3>Look Professional<\/h3>\n<p>Layout work from a professional graphic designer can greatly increase the value-perception of your case-study. Designers can also add infographics to help readers visualize your concepts, relationships and data.<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1su263-42104de382a275d02e7f518da708bc03\">\n#top .hr.hr-invisible.av-1su263-42104de382a275d02e7f518da708bc03{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-1su263-42104de382a275d02e7f518da708bc03 hr-invisible  avia-builder-el-27  el_after_av_hr  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<h3>Don&#8217;t Forget Keywords<\/h3>\n<p>An online case study that profiles a unique solution to a common problem can attract traffic\u2014if the right keywords are present.<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1n6hgr-8907c3fcee39336352bc0721f47383ef\">\n#top .hr.hr-invisible.av-1n6hgr-8907c3fcee39336352bc0721f47383ef{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-1n6hgr-8907c3fcee39336352bc0721f47383ef hr-invisible  avia-builder-el-28  el_after_av_hr  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<h3>Make It Scannable!<\/h3>\n<p>Break up long paragraphs of dense copy by using subheads, enumerated steps, lists, and tables whenever appropriate. An experienced commercial writer can help to polish your message and presentation.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joa6mk7h-6e7f097f5b4d6e82c1ce3b90bef4a6c7\">\n#top .hr.hr-invisible.av-joa6mk7h-6e7f097f5b4d6e82c1ce3b90bef4a6c7{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-joa6mk7h-6e7f097f5b4d6e82c1ce3b90bef4a6c7 hr-invisible  avia-builder-el-29  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jnknqii7-98c618993f5f3ae7f767236872b631e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong><span style=\"color: #6b6b6b;\">Enjoy intelligent branding with a healthy swagger? Tell your friends.<\/span><\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jnkmj4ds-62315faf127b24a835485c7eb6e98649\">\n#top .hr.hr-invisible.av-jnkmj4ds-62315faf127b24a835485c7eb6e98649{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-jnkmj4ds-62315faf127b24a835485c7eb6e98649 hr-invisible  avia-builder-el-31  el_after_av_textblock  el_before_av_social_share '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-jnknr6x8-efc28eee301e61a0b5bbd80347ce8b92 av-social-sharing-box-default  avia-builder-el-32  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/raisonbrandsdev.com\/how-to-write-a-case-study-that-drives-sales\/&#038;t=How%20to%20Write%20a%20Case%20Study%20that%20Drives%20Sales' aria-hidden='false' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Facebook' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href='https:\/\/twitter.com\/share?text=How%20to%20Write%20a%20Case%20Study%20that%20Drives%20Sales&#038;url=https:\/\/raisonbrandsdev.com\/?p=1078' aria-hidden='false' data-av_icon='\ue932' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Twitter' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href='https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fraisonbrandsdev.com%2Fhow-to-write-a-case-study-that-drives-sales%2F&#038;description=How%20to%20Write%20a%20Case%20Study%20that%20Drives%20Sales&#038;media=https%3A%2F%2Fraisonbrandsdev.com%2Fwp-content%2Fuploads%2F2018%2F11%2FCase-study-banner-hero-705x162.jpg' aria-hidden='false' data-av_icon='\ue8f8' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Pinterest' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href='https:\/\/linkedin.com\/shareArticle?mini=true&#038;title=How%20to%20Write%20a%20Case%20Study%20that%20Drives%20Sales&#038;url=https:\/\/raisonbrandsdev.com\/how-to-write-a-case-study-that-drives-sales\/' aria-hidden='false' data-av_icon='\ue8fc' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on LinkedIn' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Well-crafted case studies can be a pi\u00e8ce de r\u00e9sistance for turning prospects into a clients. Here\u2019s a quick how-to guide for creating persuasive case studies that really convert.<\/p>\n","protected":false},"author":1,"featured_media":1079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,24,30],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/posts\/1078"}],"collection":[{"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/comments?post=1078"}],"version-history":[{"count":23,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/posts\/1078\/revisions"}],"predecessor-version":[{"id":2620,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/posts\/1078\/revisions\/2620"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/media\/1079"}],"wp:attachment":[{"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/media?parent=1078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/categories?post=1078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/tags?post=1078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}