{"id":2482,"date":"2018-09-29T17:32:21","date_gmt":"2018-09-29T17:32:21","guid":{"rendered":"https:\/\/raisonbrandsdev.com\/?p=2482"},"modified":"2019-01-31T19:06:18","modified_gmt":"2019-01-31T19:06:18","slug":"why-weird-names-like-hulu-work","status":"publish","type":"post","link":"https:\/\/raisonbrandsdev.com\/why-weird-names-like-hulu-work\/","title":{"rendered":"Why Weird Names Like &#8220;Hulu&#8221; Work"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8rgz1-8d5f3c315f8bee3cd6cefcad75bb7fc9\">\n.flex_column.av-8rgz1-8d5f3c315f8bee3cd6cefcad75bb7fc9{\nborder-radius:0px 0px 0px 0px;\npadding:0px 9% 0px 9%;\n}\n<\/style>\n<div  class='flex_column av-8rgz1-8d5f3c315f8bee3cd6cefcad75bb7fc9 av_one_full  avia-builder-el-0  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-cec3371d6293794acdd32e317845e5dc\">\n#top .av-special-heading.av-av_heading-cec3371d6293794acdd32e317845e5dc{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-cec3371d6293794acdd32e317845e5dc .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-cec3371d6293794acdd32e317845e5dc .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-cec3371d6293794acdd32e317845e5dc av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  el_before_av_hr  avia-builder-el-first '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Why Weird Names Like <span class='special_amp'>&#8220;<\/span>Hulu<span class='special_amp'>&#8221;<\/span> Work<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joa6mk7h-6e7f097f5b4d6e82c1ce3b90bef4a6c7\">\n#top .hr.hr-invisible.av-joa6mk7h-6e7f097f5b4d6e82c1ce3b90bef4a6c7{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-joa6mk7h-6e7f097f5b4d6e82c1ce3b90bef4a6c7 hr-invisible  avia-builder-el-2  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Did you ever wonder why there are so many weird brand names?<\/strong> What\u2019s up with names like Skullcandy and Urban Decay? Why don\u2019t Skype or Zappos make any sense?<\/p>\n<p>So let\u2019s look at Hulu as an example. Why? It answers the questions any business needs to ask about a brand name.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkiqh5c6-00bc4d0aaf612ec3c37e3970dc911fa3\">\n#top .hr.av-jkiqh5c6-00bc4d0aaf612ec3c37e3970dc911fa3{\nmargin-top:40px;\nmargin-bottom:60px;\n}\n.hr.av-jkiqh5c6-00bc4d0aaf612ec3c37e3970dc911fa3 .hr-inner{\nwidth:33%;\nborder-color:#3c3c3c;\n}\n<\/style>\n<div  class='hr av-jkiqh5c6-00bc4d0aaf612ec3c37e3970dc911fa3 hr-custom  avia-builder-el-4  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Does it feel good to say?<\/h3>\n<p>Names definitely have a mouth feel. Say \u201cHulu.\u201d Then say \u201cNBC Direct.\u201d One makes you smile, the other doesn\u2019t. Zappos is another brand name that is kind of fun to say. It sounds cool to work at Zappos. It\u2019s not cool to work a Designer Shoe Warehouse.<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad\">\n#top .hr.hr-invisible.av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad hr-invisible  avia-builder-el-6  el_before_av_hr  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<h3>Are the domain and social media handles available? Is it search engine friendly?<\/h3>\n<p>This is the number one reason weird brand names rule. Before Hulu was launched, an internet search for \u201cHulu\u201d harvested a bunch of nothing. The term was 100% own-able across platforms.<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-74q7v-ed62af67ebaba843014a3cb775fea984\">\n#top .hr.hr-invisible.av-74q7v-ed62af67ebaba843014a3cb775fea984{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-74q7v-ed62af67ebaba843014a3cb775fea984 hr-invisible  avia-builder-el-7  el_after_av_hr  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joeutyxt-448484a2698cc0a5133579c4614cb2b5\">\n.avia-image-container.av-joeutyxt-448484a2698cc0a5133579c4614cb2b5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-joeutyxt-448484a2698cc0a5133579c4614cb2b5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-joeutyxt-448484a2698cc0a5133579c4614cb2b5 av-styling- avia-align-center  avia-builder-el-8  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2485 avia-img-lazy-loading-not-2485 avia_image ' src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Why-Weird-Names-Work-Image-1.jpg\" alt='' title='Why Weird Names Work Image 1'  height=\"230\" width=\"1000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Why-Weird-Names-Work-Image-1.jpg 1000w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Why-Weird-Names-Work-Image-1-300x69.jpg 300w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Why-Weird-Names-Work-Image-1-768x177.jpg 768w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Why-Weird-Names-Work-Image-1-705x162.jpg 705w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Why-Weird-Names-Work-Image-1-450x104.jpg 450w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joev9r9x-27aa452cda64cba918a3d2ab4b7c1443\">\n#top .hr.hr-invisible.av-joev9r9x-27aa452cda64cba918a3d2ab4b7c1443{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-joev9r9x-27aa452cda64cba918a3d2ab4b7c1443 hr-invisible  avia-builder-el-9  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Does it work in practical language?<\/h3>\n<p>Hulu is of course a noun, but it\u2019s clearly primed for use as a verb. \u201cYou don\u2019t need cable to watch The Walking Dead, just hulu it.\u201d While you&#8217;re at it, skype me.<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad\">\n#top .hr.hr-invisible.av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad hr-invisible  avia-builder-el-11  el_before_av_hr  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<h3>Is it memorable?<\/h3>\n<p>\u201cHulu\u201d may be a little slow on the learning curve, but it couldn\u2019t be stronger on stickiness. A brand name that sounds kind of quirky is memorable.<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-74q7v-ed62af67ebaba843014a3cb775fea984\">\n#top .hr.hr-invisible.av-74q7v-ed62af67ebaba843014a3cb775fea984{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-74q7v-ed62af67ebaba843014a3cb775fea984 hr-invisible  avia-builder-el-12  el_after_av_hr  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<h3>Does it relate descriptively?<\/h3>\n<p>Nope, (hey we didn\u2019t say it was the perfect name). But it does the next best thing\u2014it has a deeper meaning that perfectly encapsulates the spirit of the service. Here\u2019s the company story:<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkiqh5c6-95ebdf9dec72142b1e74e22ff91aec81\">\n#top .hr.hr-invisible.av-jkiqh5c6-95ebdf9dec72142b1e74e22ff91aec81{\nmargin-top:-30px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-jkiqh5c6-95ebdf9dec72142b1e74e22ff91aec81 hr-invisible  avia-builder-el-13  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jri0yipz-e0b8cbbb15c334502c326eb0895147f5\">\n.flex_column.av-jri0yipz-e0b8cbbb15c334502c326eb0895147f5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 9%;\n}\n<\/style>\n<div  class='flex_column av-jri0yipz-e0b8cbbb15c334502c326eb0895147f5 av_one_half  avia-builder-el-14  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><blockquote>\n<p>\u201cIn Mandarin, Hulu has two interesting meanings, each highly relevant to our mission. The primary meaning interested us because it is used in an ancient Chinese proverb that describes the Hulu as the holder of precious things. It literally translates to &#8220;gourd,&#8221; and in ancient times, the Hulu was hollowed out and used to hold precious things. The secondary meaning is &#8220;interactive recording.&#8221; We saw both definitions as appropriate bookends and highly relevant to the mission of Hulu.\u201d<\/p>\n<\/blockquote>\n<p>That\u2019s obscure, but it doesn\u2019t matter. Hulu is such a winning name in practical application that the meaning is happily unimportant.<\/p>\n<\/div><\/section><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jri0yrl3-621bf15e23c8f38af9e24947cbec10f4\">\n.flex_column.av-jri0yrl3-621bf15e23c8f38af9e24947cbec10f4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 9% 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jri0yrl3-621bf15e23c8f38af9e24947cbec10f4 av_one_half  avia-builder-el-16  el_after_av_one_half  el_before_av_one_full  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkiqh5c6-95ebdf9dec72142b1e74e22ff91aec81\">\n#top .hr.hr-invisible.av-jkiqh5c6-95ebdf9dec72142b1e74e22ff91aec81{\nmargin-top:-30px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-jkiqh5c6-95ebdf9dec72142b1e74e22ff91aec81 hr-invisible  avia-builder-el-17  el_before_av_image  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joeutyxt-4a0257d68f4acaf1a8ab6153870fc0bc\">\n.avia-image-container.av-joeutyxt-4a0257d68f4acaf1a8ab6153870fc0bc img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-joeutyxt-4a0257d68f4acaf1a8ab6153870fc0bc .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-joeutyxt-4a0257d68f4acaf1a8ab6153870fc0bc av-styling- avia-align-center  avia-builder-el-18  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2488 avia-img-lazy-loading-not-2488 avia_image ' src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Why-Weird-Names-Work-Image-2.jpg\" alt='' title='Why Weird Names Work Image 2'  height=\"452\" width=\"457\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Why-Weird-Names-Work-Image-2.jpg 457w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Why-Weird-Names-Work-Image-2-80x80.jpg 80w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Why-Weird-Names-Work-Image-2-300x297.jpg 300w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Why-Weird-Names-Work-Image-2-36x36.jpg 36w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Why-Weird-Names-Work-Image-2-120x120.jpg 120w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Why-Weird-Names-Work-Image-2-450x445.jpg 450w\" sizes=\"(max-width: 457px) 100vw, 457px\" \/><\/div><\/div><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jri1f9x8-ac3217298af8dfddaf959d91a22aaa87\">\n.flex_column.av-jri1f9x8-ac3217298af8dfddaf959d91a22aaa87{\nborder-radius:0px 0px 0px 0px;\npadding:0px 9% 0px 9%;\n}\n<\/style>\n<div  class='flex_column av-jri1f9x8-ac3217298af8dfddaf959d91a22aaa87 av_one_full  avia-builder-el-19  el_after_av_one_half  avia-builder-el-last  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jnkj0ajr-2b353d99819ec345f887c27276ce1932\">\n.avia-image-container.av-jnkj0ajr-2b353d99819ec345f887c27276ce1932 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jnkj0ajr-2b353d99819ec345f887c27276ce1932 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jnkj0ajr-2b353d99819ec345f887c27276ce1932 av-styling- av-hover-grow avia-align-center  avia-builder-el-20  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-686 avia-img-lazy-loading-not-686 avia_image ' src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/Key-takeaways-divider-1000px.jpg\" alt='' title='Key-takeaways-divider-1000px'  height=\"106\" width=\"1000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/Key-takeaways-divider-1000px.jpg 1000w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/Key-takeaways-divider-1000px-300x32.jpg 300w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/Key-takeaways-divider-1000px-768x81.jpg 768w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/Key-takeaways-divider-1000px-705x75.jpg 705w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/Key-takeaways-divider-1000px-450x48.jpg 450w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Key Takeaways<\/h3>\n<\/div><\/section><br \/>\n<div  class='avia-icon-list-container av-jri1bsuv-e78acda1b6b35f04a9c1f50370b3fd88  avia-builder-el-22  el_after_av_textblock  el_before_av_hr '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-jri1bsuv-e78acda1b6b35f04a9c1f50370b3fd88 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-26ppe-e2fc716c3536a687cdce5421d053eba0 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue852' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Don\u2019t get too hung up on telling a story with the brand name. Think way outside the box.<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-3il0ua-02a247480be508c9919e0cba0c828ae1 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue80b' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Be creative. And get some help from some weird marketing people.<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-30l382-5e60d88664ad45a7e03adcd74b3522b2 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue83e' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Don\u2019t go so far with weird spelling that people become anxious to pronounce the name.<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkiqh5c6-95ebdf9dec72142b1e74e22ff91aec81\">\n#top .hr.hr-invisible.av-jkiqh5c6-95ebdf9dec72142b1e74e22ff91aec81{\nmargin-top:-30px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-jkiqh5c6-95ebdf9dec72142b1e74e22ff91aec81 hr-invisible  avia-builder-el-23  el_after_av_iconlist  el_before_av_social_share '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-jri4jv4h-975feb132ec8e147a7b8378d63f7809f av-social-sharing-box-default  avia-builder-el-24  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Appreciate our branding shop talk? 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