{"id":2538,"date":"2018-09-26T22:17:23","date_gmt":"2018-09-26T22:17:23","guid":{"rendered":"https:\/\/raisonbrandsdev.com\/?p=2538"},"modified":"2019-01-31T19:14:01","modified_gmt":"2019-01-31T19:14:01","slug":"the-easy-way-to-make-sense-of-content-marketing","status":"publish","type":"post","link":"https:\/\/raisonbrandsdev.com\/the-easy-way-to-make-sense-of-content-marketing\/","title":{"rendered":"The Easy Way to Make Sense of Content Marketing"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8rgz1-8d5f3c315f8bee3cd6cefcad75bb7fc9\">\n.flex_column.av-8rgz1-8d5f3c315f8bee3cd6cefcad75bb7fc9{\nborder-radius:0px 0px 0px 0px;\npadding:0px 9% 0px 9%;\n}\n<\/style>\n<div  class='flex_column av-8rgz1-8d5f3c315f8bee3cd6cefcad75bb7fc9 av_one_full  avia-builder-el-0  el_before_av_two_third  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-18db65ec2976daabd3a34c10c6063a64\">\n#top .av-special-heading.av-av_heading-18db65ec2976daabd3a34c10c6063a64{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-18db65ec2976daabd3a34c10c6063a64 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-18db65ec2976daabd3a34c10c6063a64 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-18db65ec2976daabd3a34c10c6063a64 av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  el_before_av_hr  avia-builder-el-first '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >The Easy Way to Make Sense of Content Marketing<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joa6mk7h-6e7f097f5b4d6e82c1ce3b90bef4a6c7\">\n#top .hr.hr-invisible.av-joa6mk7h-6e7f097f5b4d6e82c1ce3b90bef4a6c7{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-joa6mk7h-6e7f097f5b4d6e82c1ce3b90bef4a6c7 hr-invisible  avia-builder-el-2  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Content marketing can do wonders for lead generation and conversion. But depending on who you talk to and what you read, \u201ccontent\u201d has a lot of competing definitions.<\/p>\n<p>Let\u2019s look at an article by Lee Odden, a really well-known and respected guy in the field (who wrote a book called Optimize that I actually own and enjoy). Odden interviews 40+ other such industry-people with the same simple question, \u201c<a href=\"http:\/\/www.toprankblog.com\/2013\/03\/what-is-content\/\" target=\"_blank\" rel=\"noopener\">What is content<\/a>?\u201d The result is far from simple\u2014close to 40 different answers.<\/p>\n<p>It\u2019s good to recognize that there\u2019s a lot of self-promotion in most content-expert opinions out there today. So let&#8217;s explore what the word means, without spin.<\/p>\n<blockquote>\n<p>Content is useful material that you share in order to attract and convert business prospects into sales. Good B2B content goes beyond product and service descriptions to educate prospects about topics relevant to their businesses and your own.<\/p>\n<\/blockquote>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joa6mk7h-4629f6da1e6ab28d148ff912ec26d2f1\">\n#top .hr.hr-invisible.av-joa6mk7h-4629f6da1e6ab28d148ff912ec26d2f1{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-joa6mk7h-4629f6da1e6ab28d148ff912ec26d2f1 hr-invisible  avia-builder-el-4  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joa65xmm-e348952464efd8275d66067e10f0ac3e\">\n.avia-image-container.av-joa65xmm-e348952464efd8275d66067e10f0ac3e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-joa65xmm-e348952464efd8275d66067e10f0ac3e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-joa65xmm-e348952464efd8275d66067e10f0ac3e av-styling- avia-align-center  avia-builder-el-5  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2539 avia-img-lazy-loading-not-2539 avia_image ' src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Contnent-Marketing-Image-1.jpg\" alt='' title='Contnent Marketing Image 1'  height=\"150\" width=\"420\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Contnent-Marketing-Image-1.jpg 420w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Contnent-Marketing-Image-1-300x107.jpg 300w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jric3mt2-2d5d6d746c36363c398911184c7c5b2a\">\n#top .hr.hr-invisible.av-jric3mt2-2d5d6d746c36363c398911184c7c5b2a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jric3mt2-2d5d6d746c36363c398911184c7c5b2a hr-invisible  avia-builder-el-6  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>You can\u2019t buy content by the bit<\/strong><\/h3>\n<p>Ever since content marketing became buzzworthy, there has been no shortage of folks who want to sell it to you. Make sure you know what you\u2019re getting.<\/p>\n<p>Many are actually selling a monthly subscription to a software-as-a-service product that simply provides you with a dashboard for content marketing\u2014not the content itself. Focusing all your content marketing efforts on a content conduit is an imbalanced approach. Conduits don\u2019t create the quality content you want to promote, they transfer and track it.<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad\">\n#top .hr.hr-invisible.av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad hr-invisible  avia-builder-el-8  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<h3><strong>Answers make good content<\/strong><\/h3>\n<p>Good content answers all of your customers\u2019 questions.<\/p>\n<p>What questions do your customers ask? I am sure you can think of many. Your answers to those questions are primo content.<\/p>\n<p>What questions don\u2019t your customers ask, but they really should? Your customers may not be experts on every single topic related to your shared industry. When you help them solve problems they didn\u2019t know they had, they\u2019ll appreciate you even more.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jribl6nt-b19c88814ff9dae17f8d25be23560bdf\">\n.flex_column.av-jribl6nt-b19c88814ff9dae17f8d25be23560bdf{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 9%;\n}\n<\/style>\n<div  class='flex_column av-jribl6nt-b19c88814ff9dae17f8d25be23560bdf av_two_third  avia-builder-el-9  el_after_av_one_full  el_before_av_one_third  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>Content was not invented by Al Gore<\/strong><\/h3>\n<p>While content marketing as a term was coined in the online realm, good content has been a fundamental building block of successful B2B marketing forever. Don\u2019t arbitrarily limit your content tactics to blog and social media posts.<\/p>\n<p>Create and disperse targeted content for all of the places\u2014both digital and in-person\u2014that you and your customers could cross paths. Content created for one channel can often be easily adapted to others.<\/p>\n<p>\u2022 Email<br \/>\n\u2022 Whitepapers<br \/>\n\u2022 Tradeshows<br \/>\n\u2022 Case studies<br \/>\n\u2022 Videos<br \/>\n\u2022 Webinars<br \/>\n\u2022 Tutorials<br \/>\n\u2022 Sellsheets &amp; Brochures<br \/>\n\u2022 Samplers<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad\">\n#top .hr.hr-invisible.av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad hr-invisible  avia-builder-el-11  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/section><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jriblgts-c002ce89d971950ac5e2f7bb36f20fad\">\n.flex_column.av-jriblgts-c002ce89d971950ac5e2f7bb36f20fad{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jriblgts-c002ce89d971950ac5e2f7bb36f20fad av_one_third  avia-builder-el-12  el_after_av_two_third  el_before_av_one_full  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jribmria-f82fd8caf856e503016c96238af6cbf5\">\n#top .hr.hr-invisible.av-jribmria-f82fd8caf856e503016c96238af6cbf5{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-jribmria-f82fd8caf856e503016c96238af6cbf5 hr-invisible  avia-builder-el-13  el_before_av_image  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jribk9jv-92ee38682dca005bdced8ab044939dbd\">\n.avia-image-container.av-jribk9jv-92ee38682dca005bdced8ab044939dbd img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jribk9jv-92ee38682dca005bdced8ab044939dbd .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jribk9jv-92ee38682dca005bdced8ab044939dbd av-styling- avia-align-center  avia-builder-el-14  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2541 avia-img-lazy-loading-not-2541 avia_image ' src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Contnent-Marketing-Image-2.jpg\" alt='' title='Contnent Marketing Image 2'  height=\"495\" width=\"320\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Contnent-Marketing-Image-2.jpg 320w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Contnent-Marketing-Image-2-194x300.jpg 194w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/div><\/div><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8rgz1-8d5f3c315f8bee3cd6cefcad75bb7fc9\">\n.flex_column.av-8rgz1-8d5f3c315f8bee3cd6cefcad75bb7fc9{\nborder-radius:0px 0px 0px 0px;\npadding:0px 9% 0px 9%;\n}\n<\/style>\n<div  class='flex_column av-8rgz1-8d5f3c315f8bee3cd6cefcad75bb7fc9 av_one_full  avia-builder-el-15  el_after_av_one_third  avia-builder-el-last  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkiqh5c6-69392bde8ab5b1579c8cccb71647a508\">\n#top .hr.hr-invisible.av-jkiqh5c6-69392bde8ab5b1579c8cccb71647a508{\nmargin-top:-55px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-jkiqh5c6-69392bde8ab5b1579c8cccb71647a508 hr-invisible  avia-builder-el-16  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>Content takes time\u2014don\u2019t let that be the death of your content marketing plan<\/strong><\/h3>\n<p>Time-commitment is the number one reason businesses fear content marketing. The fact is, the best experts to tap for content at any given company tend to stay busy. These experts usually don\u2019t have the time to write content regularly enough for an effective content marketing campaign.<\/p>\n<p>But content doesn\u2019t need to rest solely on one or two people; start by building a creation team devoted to the effort. While you might not want to immediately hire FTEs for this, you can manage it easily by engaging a skilled technical writer willing to educate themselves on your industry. The writer can then interview your experts, research topics independently, and provide a stream of good content while keeping your time commitment light.<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad\">\n#top .hr.hr-invisible.av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad hr-invisible  avia-builder-el-18  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jnkj0ajr-2b353d99819ec345f887c27276ce1932\">\n.avia-image-container.av-jnkj0ajr-2b353d99819ec345f887c27276ce1932 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jnkj0ajr-2b353d99819ec345f887c27276ce1932 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jnkj0ajr-2b353d99819ec345f887c27276ce1932 av-styling- av-hover-grow avia-align-center  avia-builder-el-19  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-686 avia-img-lazy-loading-not-686 avia_image ' src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/Key-takeaways-divider-1000px.jpg\" alt='' title='Key-takeaways-divider-1000px'  height=\"106\" width=\"1000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/Key-takeaways-divider-1000px.jpg 1000w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/Key-takeaways-divider-1000px-300x32.jpg 300w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/Key-takeaways-divider-1000px-768x81.jpg 768w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/Key-takeaways-divider-1000px-705x75.jpg 705w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/Key-takeaways-divider-1000px-450x48.jpg 450w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>Key Takeaways<\/strong><\/h3>\n<\/div><\/section><br \/>\n<div  class='avia-icon-list-container av-jric2kae-32c4326bcdd4e4fde60db5b952681feb  avia-builder-el-21  el_after_av_textblock  avia-builder-el-last '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-jric2kae-32c4326bcdd4e4fde60db5b952681feb avia-iconlist-animate'>\n<li><div class='iconlist_icon av-uiipm-1757c141b9ecf657b7a271e9dad518f3 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue813' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Never mind the spin<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>\u201cContent\u201d is useful material created and shared with the ultimate goal of sales<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-847dy2-6707565547a5bc97689a45e53ecf58af avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue891' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >MIND the spin<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Make sure you know exactly what a content marketing service is providing<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-jufju-098021a704caf410fb33a470fe001bf1 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue82b' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Good content isn\u2019t necessarily digital<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>It just needs to answer your customers\u2019 questions and be in a place where they can get at it<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-4thzcq-54b176dfe3997cc8b92111f427e5c76e avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue826' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Explore all opportunities for sharing content<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>That includes digital and in-person\u2014forget about arbitrary limits\u2014and don\u2019t be afraid to adapt content to different formats and channels<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-2svqp6-63c272248058fbdfd8bb11c23955f214 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue836' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Good content takes time<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>But you can lessen the time commitment by hiring a technical writer who will learn about your industry, interview your in-house experts, and do independent research<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The first step couldn\u2019t be simpler\u2014inspect the spin.<\/p>\n","protected":false},"author":1,"featured_media":2553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,24,27,28,30],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/posts\/2538"}],"collection":[{"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/comments?post=2538"}],"version-history":[{"count":10,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/posts\/2538\/revisions"}],"predecessor-version":[{"id":2552,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/posts\/2538\/revisions\/2552"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/media\/2553"}],"wp:attachment":[{"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/media?parent=2538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/categories?post=2538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/tags?post=2538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}