{"id":2577,"date":"2018-09-23T20:27:37","date_gmt":"2018-09-23T20:27:37","guid":{"rendered":"https:\/\/raisonbrandsdev.com\/?p=2577"},"modified":"2019-01-31T20:37:41","modified_gmt":"2019-01-31T20:37:41","slug":"three-steps-to-waste-your-marketing-dollar","status":"publish","type":"post","link":"https:\/\/raisonbrandsdev.com\/three-steps-to-waste-your-marketing-dollar\/","title":{"rendered":"Three Steps to Waste Your Marketing Dollar"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8rgz1-8d5f3c315f8bee3cd6cefcad75bb7fc9\">\n.flex_column.av-8rgz1-8d5f3c315f8bee3cd6cefcad75bb7fc9{\nborder-radius:0px 0px 0px 0px;\npadding:0px 9% 0px 9%;\n}\n<\/style>\n<div  class='flex_column av-8rgz1-8d5f3c315f8bee3cd6cefcad75bb7fc9 av_one_full  avia-builder-el-0  el_before_av_two_third  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jrjmckbm-a712b370ceeca5f27d953f52c8553861\">\n#top .av-special-heading.av-jrjmckbm-a712b370ceeca5f27d953f52c8553861{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-jrjmckbm-a712b370ceeca5f27d953f52c8553861 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jrjmckbm-a712b370ceeca5f27d953f52c8553861 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-jrjmckbm-a712b370ceeca5f27d953f52c8553861 av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  el_before_av_hr  avia-builder-el-first '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Three Steps to Waste Your Marketing Dollar<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joa6mk7h-6e7f097f5b4d6e82c1ce3b90bef4a6c7\">\n#top .hr.hr-invisible.av-joa6mk7h-6e7f097f5b4d6e82c1ce3b90bef4a6c7{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-joa6mk7h-6e7f097f5b4d6e82c1ce3b90bef4a6c7 hr-invisible  avia-builder-el-2  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><span style=\"color: #ec008e;\"><strong>Your brand is guaranteed to be flavorless and inconspicuous when you follow these three proven tactics.<\/strong><\/span><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joa6mk7h-79f3fb3274cba5a58b6d1171d9b840e6\">\n#top .hr.hr-invisible.av-joa6mk7h-79f3fb3274cba5a58b6d1171d9b840e6{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-joa6mk7h-79f3fb3274cba5a58b6d1171d9b840e6 hr-invisible  avia-builder-el-4  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jrjmbi29-face6911d12021876e01b514c04a91a0\">\n.flex_column.av-jrjmbi29-face6911d12021876e01b514c04a91a0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 9%;\n}\n<\/style>\n<div  class='flex_column av-jrjmbi29-face6911d12021876e01b514c04a91a0 av_two_third  avia-builder-el-5  el_after_av_one_full  el_before_av_one_third  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>1. Appeal to the Lowest Common Denominator<\/strong><\/h3>\n<p>If you want to be sure that your audience understands your awesome value propositions, remember to KISS\u2014keep it simple stupid.<\/p>\n<p>Why bother segmenting your audience to target dialogues that really hit home when you can homogenize everything about your business into some dribble that even a fool can understand?<\/p>\n<p>Because at least some of your customers could be idiots. They&#8217;re your lowest common denominator and you don&#8217;t want to miss even one of them.<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad\">\n#top .hr.hr-invisible.av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-235e83-ff5b7ae05545e7437cfed3ea1deb4aad hr-invisible  avia-builder-el-7  el_before_av_hr  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<h3><strong>2. Market to the Exception, Not the Rule<\/strong><\/h3>\n<p>You might have an advertising idea that seems perfect. An idea that will surely provoke interest and drive sales.<\/p>\n<p>But are you 100% sure you might not provoke ire as well?<\/p>\n<p>If even one person were to perceive your idea as being a little controversial, slightly racy, or potentially politically incorrect, you may be at risk for being noticed. That would be awful.<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-74q7v-ed62af67ebaba843014a3cb775fea984\">\n#top .hr.hr-invisible.av-74q7v-ed62af67ebaba843014a3cb775fea984{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-74q7v-ed62af67ebaba843014a3cb775fea984 hr-invisible  avia-builder-el-8  el_after_av_hr  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<h3><strong>3. Follow the Leader<\/strong><\/h3>\n<p>You know that internationally-known business in your industry that you envy, the one that\u2019s worth about a trillion dollars?<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3015pe-b852408f29e43c31aaea73cbf539bb29\">\n.flex_column.av-3015pe-b852408f29e43c31aaea73cbf539bb29{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3015pe-b852408f29e43c31aaea73cbf539bb29 av_one_third  avia-builder-el-9  el_after_av_two_third  el_before_av_one_full  flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joeutyxt-11f687abf70578f4fc27b9d980da7c05\">\n.avia-image-container.av-joeutyxt-11f687abf70578f4fc27b9d980da7c05 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-joeutyxt-11f687abf70578f4fc27b9d980da7c05 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-joeutyxt-11f687abf70578f4fc27b9d980da7c05 av-styling- avia-align-center  avia-builder-el-10  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2580 avia-img-lazy-loading-not-2580 avia_image ' src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Waste-Marketing-Dollar-Image-1.jpg\" alt='' title='Waste Marketing Dollar Image 1'  height=\"737\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Waste-Marketing-Dollar-Image-1.jpg 300w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Waste-Marketing-Dollar-Image-1-122x300.jpg 122w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Waste-Marketing-Dollar-Image-1-287x705.jpg 287w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8rgz1-8d5f3c315f8bee3cd6cefcad75bb7fc9\">\n.flex_column.av-8rgz1-8d5f3c315f8bee3cd6cefcad75bb7fc9{\nborder-radius:0px 0px 0px 0px;\npadding:0px 9% 0px 9%;\n}\n<\/style>\n<div  class='flex_column av-8rgz1-8d5f3c315f8bee3cd6cefcad75bb7fc9 av_one_full  avia-builder-el-11  el_after_av_one_third  avia-builder-el-last  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jrjmmrm0-cc5db624a8666fdd8651ccc7baf4d922\">\n#top .hr.hr-invisible.av-jrjmmrm0-cc5db624a8666fdd8651ccc7baf4d922{\nmargin-top:-65px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-jrjmmrm0-cc5db624a8666fdd8651ccc7baf4d922 hr-invisible  avia-builder-el-12  el_before_av_textblock  avia-builder-el-first  av-mini-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Impersonate their marketing! That&#8217;ll show them!<\/p>\n<p>Their brand is famous because their marketing is so brilliant. The fact that their advertising budget alone could buy several struggling European Union countries has nothing to do with it.<\/p>\n<p>But if you find yourself struggling for a market leader to copy, go all the way and try Walmart. Remember all those great Walmart commercials, the ones with happy families shopping at Walmart? Pure genius.<\/p>\n<p>You could spend time trying to come up with a marketing plan that&#8217;s focused on some silly thing that is actually unique to your business, but that won\u2019t beat Walmart! Your best bet is to produce a low-budget simulation of the big dog&#8217;s brand and hope someone notices the similarities.<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1su263-42104de382a275d02e7f518da708bc03\">\n#top .hr.hr-invisible.av-1su263-42104de382a275d02e7f518da708bc03{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-1su263-42104de382a275d02e7f518da708bc03 hr-invisible  avia-builder-el-14  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkiqh5c6-69ce91f4b8fcc268a340a6079848b476\">\n#top .hr.av-jkiqh5c6-69ce91f4b8fcc268a340a6079848b476{\nmargin-top:0px;\nmargin-bottom:60px;\n}\n.hr.av-jkiqh5c6-69ce91f4b8fcc268a340a6079848b476 .hr-inner{\nwidth:33%;\nborder-color:#3c3c3c;\n}\n<\/style>\n<div  class='hr av-jkiqh5c6-69ce91f4b8fcc268a340a6079848b476 hr-custom  avia-builder-el-15  el_after_av_textblock  el_before_av_social_share  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-jrjmsm0m-82bfd62a6b7d7d509dd5ca12257a09f2 av-social-sharing-box-default  avia-builder-el-16  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Don\u2019t share this entry with anyone who markets like a chump.<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/raisonbrandsdev.com\/three-steps-to-waste-your-marketing-dollar\/&#038;t=Three%20Steps%20to%20Waste%20Your%20Marketing%20Dollar' aria-hidden='false' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello' title='' 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