{"id":2603,"date":"2018-09-21T21:34:04","date_gmt":"2018-09-21T21:34:04","guid":{"rendered":"https:\/\/raisonbrandsdev.com\/?p=2603"},"modified":"2019-01-31T20:07:59","modified_gmt":"2019-01-31T20:07:59","slug":"adapting-communications-for-international-markets-part-1","status":"publish","type":"post","link":"https:\/\/raisonbrandsdev.com\/adapting-communications-for-international-markets-part-1\/","title":{"rendered":"Adapting Communications for International Markets\u2014Part 1"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8rgz1-8d5f3c315f8bee3cd6cefcad75bb7fc9\">\n.flex_column.av-8rgz1-8d5f3c315f8bee3cd6cefcad75bb7fc9{\nborder-radius:0px 0px 0px 0px;\npadding:0px 9% 0px 9%;\n}\n<\/style>\n<div  class='flex_column av-8rgz1-8d5f3c315f8bee3cd6cefcad75bb7fc9 av_one_full  avia-builder-el-0  avia-builder-el-no-sibling  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jrjonj0p-8953bf2b0799fac0b279cf55ad8f7a88\">\n#top .av-special-heading.av-jrjonj0p-8953bf2b0799fac0b279cf55ad8f7a88{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-jrjonj0p-8953bf2b0799fac0b279cf55ad8f7a88 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jrjonj0p-8953bf2b0799fac0b279cf55ad8f7a88 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-jrjonj0p-8953bf2b0799fac0b279cf55ad8f7a88 av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  el_before_av_hr  avia-builder-el-first '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Adapting Communications for International Markets\u2014Part 1<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joa6mk7h-6e7f097f5b4d6e82c1ce3b90bef4a6c7\">\n#top .hr.hr-invisible.av-joa6mk7h-6e7f097f5b4d6e82c1ce3b90bef4a6c7{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-joa6mk7h-6e7f097f5b4d6e82c1ce3b90bef4a6c7 hr-invisible  avia-builder-el-2  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Being able to successfully adapt established corporate marketing materials for foreign markets is a great service to offer\u2014but it\u2019s not as straightforward as you might think.<\/p>\n<p>Making an effective adaptation requires the management of some very important factors\u2014here\u2019s the first of a two-part post.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkiqh5c6-8269e4d815eb77fde20fddddb4dc6dd2\">\n#top .hr.av-jkiqh5c6-8269e4d815eb77fde20fddddb4dc6dd2{\nmargin-top:20px;\nmargin-bottom:40px;\n}\n.hr.av-jkiqh5c6-8269e4d815eb77fde20fddddb4dc6dd2 .hr-inner{\nwidth:33%;\nborder-color:#3c3c3c;\n}\n<\/style>\n<div  class='hr av-jkiqh5c6-8269e4d815eb77fde20fddddb4dc6dd2 hr-custom  avia-builder-el-4  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><span style=\"color: #ec008e;\">BEFORE TRANSLATION<\/span><\/h3>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-02d975c7532be15a662ba0a8fff8c1c7\">\n#top .hr.hr-invisible.av-av_hr-02d975c7532be15a662ba0a8fff8c1c7{\nheight:5px;\n}\n<\/style>\n<div  class='hr av-av_hr-02d975c7532be15a662ba0a8fff8c1c7 hr-invisible  avia-builder-el-6  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<h3><strong>1. Establish a network of trusted translators<\/strong><\/h3>\n<p>Just because someone knows the language well doesn\u2019t necessarily mean they\u2019re a good translator\u2014translation is a skill.<\/p>\n<p>It\u2019s always best to use a native speaker as they understand the cultural norms and know the shades of meaning between certain words and phrases. Don\u2019t believe us? Read about\u00a0<a href=\"http:\/\/www.socialnomics.net\/2011\/03\/29\/13-marketing-translations-gone-wrong\/\" target=\"_blank\" rel=\"noopener\">these marketing mishaps<\/a>.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joev9r9x-1d566cd12e87aabd76cb6eec0a0a4731\">\n#top .hr.hr-invisible.av-joev9r9x-1d566cd12e87aabd76cb6eec0a0a4731{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-joev9r9x-1d566cd12e87aabd76cb6eec0a0a4731 hr-invisible  avia-builder-el-7  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joeutyxt-526858a9d704e2ad8bc8ddac66d10b77\">\n.avia-image-container.av-joeutyxt-526858a9d704e2ad8bc8ddac66d10b77 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-joeutyxt-526858a9d704e2ad8bc8ddac66d10b77 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-joeutyxt-526858a9d704e2ad8bc8ddac66d10b77 av-styling- avia-align-center  avia-builder-el-8  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2604 avia-img-lazy-loading-not-2604 avia_image ' src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Adapting-Communications-Part-1-Image-1.jpg\" alt='' title='Adapting Communications Part 1 Image 1'  height=\"216\" width=\"1000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Adapting-Communications-Part-1-Image-1.jpg 1000w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Adapting-Communications-Part-1-Image-1-300x65.jpg 300w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Adapting-Communications-Part-1-Image-1-768x166.jpg 768w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Adapting-Communications-Part-1-Image-1-705x152.jpg 705w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Adapting-Communications-Part-1-Image-1-450x97.jpg 450w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joev9r9x-d30810b7a1f8d671341de8916c6208de\">\n#top .hr.hr-invisible.av-joev9r9x-d30810b7a1f8d671341de8916c6208de{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-joev9r9x-d30810b7a1f8d671341de8916c6208de hr-invisible  avia-builder-el-9  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>\u00a02. Convert<\/strong><\/h3>\n<p>Native speakers will also be able to help point out instances where metrics need to be converted or reformatted to fit established conventions. If you\u2019re adapting your English piece for a market that uses the metric system, it\u2019s usually fairly evident what needs to be converted\u2014i.e. units of length, distance, area and weight.<\/p>\n<p>But if you\u2019re dealing with scientific or highly technical information, some conversions won\u2019t be as intuitive. For this reason, it\u2019s also important that your translator be somewhat knowledgeable on the subject matter. Metrics aren\u2019t the only items that will need reformatting\u2014also be sure to check dates, times and temperatures where applicable.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joeutyxt-54af4935a24078a20943b9459fa597fd\">\n.avia-image-container.av-joeutyxt-54af4935a24078a20943b9459fa597fd img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-joeutyxt-54af4935a24078a20943b9459fa597fd .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-joeutyxt-54af4935a24078a20943b9459fa597fd av-styling- avia-align-center  avia-builder-el-11  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2605 avia-img-lazy-loading-not-2605 avia_image ' src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Adapting-Communications-Part-1-Hero-Image-2.jpg\" alt='' title='Adapting Communications Part 1 Hero Image 2'  height=\"264\" width=\"1000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Adapting-Communications-Part-1-Hero-Image-2.jpg 1000w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Adapting-Communications-Part-1-Hero-Image-2-300x79.jpg 300w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Adapting-Communications-Part-1-Hero-Image-2-768x203.jpg 768w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Adapting-Communications-Part-1-Hero-Image-2-705x186.jpg 705w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Adapting-Communications-Part-1-Hero-Image-2-450x119.jpg 450w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joev9r9x-9e8f60357da93688aaa9a8249ff48c2a\">\n#top .hr.hr-invisible.av-joev9r9x-9e8f60357da93688aaa9a8249ff48c2a{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-joev9r9x-9e8f60357da93688aaa9a8249ff48c2a hr-invisible  avia-builder-el-12  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>3. Describe Your Audience<\/strong><\/h3>\n<p>Where will these materials be used and in what capacity? Questions like these are important to answer before turning your copy over to a translator\u2014don\u2019t assume they automatically know your audience\u2019s expectations. The more information you can give them, the better!<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joev9r9x-1d566cd12e87aabd76cb6eec0a0a4731\">\n#top .hr.hr-invisible.av-joev9r9x-1d566cd12e87aabd76cb6eec0a0a4731{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-joev9r9x-1d566cd12e87aabd76cb6eec0a0a4731 hr-invisible  avia-builder-el-14  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joeutyxt-fe7fd5bd75411982725a12f1c598f5a6\">\n.avia-image-container.av-joeutyxt-fe7fd5bd75411982725a12f1c598f5a6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-joeutyxt-fe7fd5bd75411982725a12f1c598f5a6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-joeutyxt-fe7fd5bd75411982725a12f1c598f5a6 av-styling- avia-align-center  avia-builder-el-15  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2606 avia-img-lazy-loading-not-2606 avia_image ' src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Adapting-Communications-Part-1-Image-3.jpg\" alt='' title='Adapting Communications Part 1 Image 3'  height=\"144\" width=\"1000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Adapting-Communications-Part-1-Image-3.jpg 1000w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Adapting-Communications-Part-1-Image-3-300x43.jpg 300w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Adapting-Communications-Part-1-Image-3-768x111.jpg 768w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Adapting-Communications-Part-1-Image-3-705x102.jpg 705w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Adapting-Communications-Part-1-Image-3-450x65.jpg 450w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joev9r9x-d30810b7a1f8d671341de8916c6208de\">\n#top .hr.hr-invisible.av-joev9r9x-d30810b7a1f8d671341de8916c6208de{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-joev9r9x-d30810b7a1f8d671341de8916c6208de hr-invisible  avia-builder-el-16  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>4. Familiarize yourself with size conventions<\/strong><\/h3>\n<p>Understanding your target audience also plays a role in determining proper size and mechanical specifications. Mexico, Canada and the United States are the only countries that adhere to American standards, while most other countries have adopted the A series.<\/p>\n<p>Therefore, it\u2019s a good bet that after translation you\u2019ll need to reformat your original piece to conform to appropriate size requirements\u2014refer to the list of common size conventions below.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joeutyxt-e74d5510e5f7def882fa17e2852a7445\">\n.avia-image-container.av-joeutyxt-e74d5510e5f7def882fa17e2852a7445 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-joeutyxt-e74d5510e5f7def882fa17e2852a7445 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-joeutyxt-e74d5510e5f7def882fa17e2852a7445 av-styling- avia-align-center  avia-builder-el-18  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2608 avia-img-lazy-loading-not-2608 avia_image ' src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Adapting-Communications-Part-1-Hero-Image-4.jpg\" alt='' title='Adapting Communications Part 1 Hero Image 4'  height=\"624\" width=\"1000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Adapting-Communications-Part-1-Hero-Image-4.jpg 1000w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Adapting-Communications-Part-1-Hero-Image-4-300x187.jpg 300w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Adapting-Communications-Part-1-Hero-Image-4-768x479.jpg 768w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Adapting-Communications-Part-1-Hero-Image-4-705x440.jpg 705w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2019\/01\/Adapting-Communications-Part-1-Hero-Image-4-450x281.jpg 450w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><em>After your copy is translated, there are still important details to manage to produce international marketing materials to be proud of, not embarrassed by.\u00a0<a href=\"https:\/\/raisonbrandsdev.com\/index.php\/blog\/adapting-marketing-communications-for-international-markets-part-2\">Adapting Design for International Markets &#8211; Part 2<\/a><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkiqh5c6-8269e4d815eb77fde20fddddb4dc6dd2\">\n#top .hr.av-jkiqh5c6-8269e4d815eb77fde20fddddb4dc6dd2{\nmargin-top:20px;\nmargin-bottom:40px;\n}\n.hr.av-jkiqh5c6-8269e4d815eb77fde20fddddb4dc6dd2 .hr-inner{\nwidth:33%;\nborder-color:#3c3c3c;\n}\n<\/style>\n<div  class='hr av-jkiqh5c6-8269e4d815eb77fde20fddddb4dc6dd2 hr-custom  avia-builder-el-20  el_after_av_textblock  el_before_av_social_share  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-jrjpjhcj-5c6cab40d32aaefe5b4a438559a954c3 av-social-sharing-box-default  avia-builder-el-21  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Beat the moose and beware of safety. 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