{"id":4640,"date":"2020-04-18T12:15:10","date_gmt":"2020-04-18T17:15:10","guid":{"rendered":"https:\/\/raisonbrandsdev.com\/?p=4640"},"modified":"2020-04-17T14:42:29","modified_gmt":"2020-04-17T19:42:29","slug":"in-the-aftermath-of-covid-19-a-choice-student-demographic-is-winnable-for-private-schools","status":"publish","type":"post","link":"https:\/\/raisonbrandsdev.com\/in-the-aftermath-of-covid-19-a-choice-student-demographic-is-winnable-for-private-schools\/","title":{"rendered":"In the Aftermath of COVID-19, A Choice Student Demographic is Winnable for Private Schools"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k92xgpwa-5eab1a8139e35cb156959632934dec58\">\n#top .av-special-heading.av-k92xgpwa-5eab1a8139e35cb156959632934dec58{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-k92xgpwa-5eab1a8139e35cb156959632934dec58 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-k92xgpwa-5eab1a8139e35cb156959632934dec58 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-k92xgpwa-5eab1a8139e35cb156959632934dec58 av-special-heading-h1 blockquote modern-quote  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >In the Aftermath of COVID-19, A Choice Student Demographic is Winnable for Private Schools<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<section  class='av_textblock_section av-jn0ex9nb-7c04313d2a55e938314c1e80a8d752c0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Independent schools have struggled to find an effective strategy to reach a choice family demographic.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k92xixbp-dd70ca3cb2a85ca4aebd59794d433d47\">\n#top .hr.hr-invisible.av-k92xixbp-dd70ca3cb2a85ca4aebd59794d433d47{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k92xixbp-dd70ca3cb2a85ca4aebd59794d433d47 hr-invisible  avia-builder-el-2  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jnkj0ajr-6b12921bbda22d650e529494720feea2\">\n.avia-image-container.av-jnkj0ajr-6b12921bbda22d650e529494720feea2 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jnkj0ajr-6b12921bbda22d650e529494720feea2 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jnkj0ajr-6b12921bbda22d650e529494720feea2 av-styling- av-hover-grow avia-align-center  avia-builder-el-3  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4641 avia-img-lazy-loading-not-4641 avia_image ' src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-16-at-11.35.00-AM.png\" alt='' title='Screen Shot 2020-04-16 at 11.35.00 AM'  height=\"335\" width=\"1509\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-16-at-11.35.00-AM.png 1509w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-16-at-11.35.00-AM-300x67.png 300w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-16-at-11.35.00-AM-1030x229.png 1030w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-16-at-11.35.00-AM-768x170.png 768w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-16-at-11.35.00-AM-1500x333.png 1500w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-16-at-11.35.00-AM-705x157.png 705w\" sizes=\"(max-width: 1509px) 100vw, 1509px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k92xj1v3-1f8615386dd6090b247cc6498544b987\">\n#top .hr.hr-invisible.av-k92xj1v3-1f8615386dd6090b247cc6498544b987{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k92xj1v3-1f8615386dd6090b247cc6498544b987 hr-invisible  avia-builder-el-4  el_after_av_image  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-79ff81c021393065cee878051452f6a6\">\n.flex_column.av-av_one_full-79ff81c021393065cee878051452f6a6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-79ff81c021393065cee878051452f6a6 av_one_full  avia-builder-el-5  el_after_av_hr  el_before_av_two_third  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-jn0ex9nb-7c04313d2a55e938314c1e80a8d752c0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Families who could afford private school tuition, but instead choose a good public school option.<\/h3>\n<p>These families usually live in an affluent zip code with public schools that are highly thought of in the community. But public schools, in their handling of the pandemic, could be disappointing their constituent parents and giving them cause to reconsider independent schools.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-79ff81c021393065cee878051452f6a6\">\n.flex_column.av-av_two_third-79ff81c021393065cee878051452f6a6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-79ff81c021393065cee878051452f6a6 av_two_third  avia-builder-el-7  el_after_av_one_full  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-jn0ex9nb-7c04313d2a55e938314c1e80a8d752c0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Most public schools are failing with distance learning.<\/h3>\n<p>Public schools must provide equal educational opportunities to all students, and some public school students may not have computers or internet access. For example, in Cincinnati Public Schools about 10% of students do not have home internet access.<\/p>\n<p>That creates a situation where the school cannot reward those students with access by crediting them for their work because that would effectively penalize students without access. In the end, everyone loses.<\/p>\n<p>For students aware that their work will not count, their motivation to participate in distance learning is stripped away. This leaves parents with kids who are falling behind and have major idle-hands challenges.<\/p>\n<p>While most public schools that are offering online distance learning are doing so through online reading and worksheets, private schools are working harder to engage students in a more personal way. Private schools have risen to the occasion with inspiring activities that highlight the strengths of their creative teachers.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-49f6e875884219cf77c24341e550af53\">\n.flex_column.av-av_one_third-49f6e875884219cf77c24341e550af53{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-49f6e875884219cf77c24341e550af53 av_one_third  avia-builder-el-9  el_after_av_two_third  el_before_av_one_full  flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k92xrhca-019436969b1d49dc43c29b693bf180f5\">\n.avia-image-container.av-k92xrhca-019436969b1d49dc43c29b693bf180f5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k92xrhca-019436969b1d49dc43c29b693bf180f5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k92xrhca-019436969b1d49dc43c29b693bf180f5 av-styling- av-hover-grow avia-align-center  avia-builder-el-10  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4644 avia-img-lazy-loading-not-4644 avia_image ' src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-16-at-11.35.45-AM.png\" alt='' title='Screen Shot 2020-04-16 at 11.35.45 AM'  height=\"323\" width=\"443\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-16-at-11.35.45-AM.png 443w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-16-at-11.35.45-AM-300x219.png 300w\" sizes=\"(max-width: 443px) 100vw, 443px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8rgz1-e648ee0fbeb32101eb054e253f23482e\">\n.flex_column.av-8rgz1-e648ee0fbeb32101eb054e253f23482e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 25px 0px 25px;\n}\n<\/style>\n<div  class='flex_column av-8rgz1-e648ee0fbeb32101eb054e253f23482e av_one_full  avia-builder-el-11  el_after_av_one_third  avia-builder-el-last  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k92xuxre-7f582ac628adf7b669f97b8ea19c2138\">\n.avia-image-container.av-k92xuxre-7f582ac628adf7b669f97b8ea19c2138 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k92xuxre-7f582ac628adf7b669f97b8ea19c2138 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k92xuxre-7f582ac628adf7b669f97b8ea19c2138 av-styling- av-hover-grow avia-align-center  avia-builder-el-12  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4643 avia-img-lazy-loading-not-4643 avia_image ' src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-14-at-8.51.25-AM.png\" alt='' title='Screen Shot 2020-04-14 at 8.51.25 AM'  height=\"687\" width=\"1188\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-14-at-8.51.25-AM.png 1188w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-14-at-8.51.25-AM-300x173.png 300w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-14-at-8.51.25-AM-1030x596.png 1030w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-14-at-8.51.25-AM-768x444.png 768w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-14-at-8.51.25-AM-705x408.png 705w\" sizes=\"(max-width: 1188px) 100vw, 1188px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k92xzv4a-d1e91f706cd5c8032acdb5c876a9be56 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><em>Ludington Area Catholic School teacher, Mary Burden talks with third-grade student, Natalie Lamb.<\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k92xj1v3-1f8615386dd6090b247cc6498544b987\">\n#top .hr.hr-invisible.av-k92xj1v3-1f8615386dd6090b247cc6498544b987{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k92xj1v3-1f8615386dd6090b247cc6498544b987 hr-invisible  avia-builder-el-14  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-7c04313d2a55e938314c1e80a8d752c0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Reach disenfranchised public school parents now.<\/h3>\n<p>Now is the time, despite normal admissions yearly cycles, to reach these parents who can afford private school but have previously not been swayed to apply.<br \/>\n<strong>Digital advertising:<\/strong><br \/>\nDue to social distancing, parents are online in record numbers. Now is the time for independent schools to target ad buys at these disenfranchised parents.<br \/>\n<strong>Targeting:<\/strong><br \/>\nEvery private school admissions director knows where this demographic is in their area\u2014residing in the school district near them with the well-reputed public school. In addition to general geotargeting of these areas, consider whether other targeting tactics could be helpful.<br \/>\n<strong>Geofencing:<\/strong><br \/>\nCreate a virtual boundary in the target area. This enables the identification of mobile devices that enter or leave the area. Advertising can then be served to those particular mobile devices.<br \/>\n<strong>Mail domain targeting:<\/strong><br \/>\nTarget ads to parents who received an email from a specific mail address domain (example: individuals who have received an email from @governorsschool.va.us in the past 30 days).<\/p>\n<h3>Send the right message to the disenfranchised public school parent.<\/h3>\n<p><strong>1. Extended enrollment:<\/strong> \u201dDue to COVID-19, we have extended our deadline for applications for Fall 2020 enrollment. Apply Now!\u201d<br \/>\n<strong>2. Look at us go!<\/strong> Highlight how well your school is handling distance learning and the creativity your teachers are putting into truly engaging student projects and interactions.<br \/>\n<strong>3. Graduation:<\/strong> Whether your school delays graduation or handles graduation in an innovative way, it may be a cut above the public school response. Put special consideration into making your graduation unique and celebratory. Share your plans and graduation moments with joy!<br \/>\n<strong>4. Boldly plan for fall.<\/strong> Parents are wondering what fall will bring for their students. Identify clear and definitive plans for opening strong for the 2020\u201321 school year. Don\u2019t hedge your bets or waffle on the matter as some public school districts will. Make your school the safe and secure choice for the next school year.<\/p>\n<h3>Now is the time to shine by proudly showing how your independent school is winning during this challenging time.<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jnkodnv6-ab4791213fdaf0b09d72c2b9b9751d86\">\n#top .hr.hr-invisible.av-jnkodnv6-ab4791213fdaf0b09d72c2b9b9751d86{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-jnkodnv6-ab4791213fdaf0b09d72c2b9b9751d86 hr-invisible  avia-builder-el-16  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,31],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/posts\/4640"}],"collection":[{"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/comments?post=4640"}],"version-history":[{"count":6,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/posts\/4640\/revisions"}],"predecessor-version":[{"id":4654,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/posts\/4640\/revisions\/4654"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/media\/4649"}],"wp:attachment":[{"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/media?parent=4640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/categories?post=4640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/tags?post=4640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}