{"id":4676,"date":"2020-04-22T10:49:18","date_gmt":"2020-04-22T15:49:18","guid":{"rendered":"https:\/\/raisonbrandsdev.com\/?p=4676"},"modified":"2020-04-22T10:51:33","modified_gmt":"2020-04-22T15:51:33","slug":"what-consumers-expect-from-private-schools-during-the-pandemic","status":"publish","type":"post","link":"https:\/\/raisonbrandsdev.com\/what-consumers-expect-from-private-schools-during-the-pandemic\/","title":{"rendered":"What Consumers Expect From Private Schools During the Pandemic"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k9bemf14-e24cdd8aec9a1c9009e7952860a7c359\">\n#top .av-special-heading.av-k9bemf14-e24cdd8aec9a1c9009e7952860a7c359{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-k9bemf14-e24cdd8aec9a1c9009e7952860a7c359 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-k9bemf14-e24cdd8aec9a1c9009e7952860a7c359 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-k9bemf14-e24cdd8aec9a1c9009e7952860a7c359 av-special-heading-h1 blockquote modern-quote  avia-builder-el-0  el_before_av_hr  avia-builder-el-first '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >What Consumers Expect From Private Schools During the Pandemic<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='hr av-av_hr-7bacd336e8c7b574fdeac16e430feaa5 hr-default  avia-builder-el-1  el_after_av_heading  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8rgz1-e648ee0fbeb32101eb054e253f23482e\">\n.flex_column.av-8rgz1-e648ee0fbeb32101eb054e253f23482e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 25px 0px 25px;\n}\n<\/style>\n<div  class='flex_column av-8rgz1-e648ee0fbeb32101eb054e253f23482e av_one_full  avia-builder-el-2  el_after_av_hr  el_before_av_one_half  first flex_column_div  '     ><section  class='av_textblock_section av-jn0ex9nb-7c04313d2a55e938314c1e80a8d752c0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>The Edelman Trust Barometer reveals that consumers expect brands to help society through COVID-19.<\/h3>\n<h3>Consumers have high expectations that brands do the right thing through the pandemic.<\/h3>\n<p><a href=\"https:\/\/www.edelman.com\/sites\/g\/files\/aatuss191\/files\/2020-03\/2020%20Edelman%20Trust%20Barometer%20Brands%20and%20the%20Coronavirus.pdf\">A special report by Edelman<\/a> reveals some valuable insights on how people are viewing the activities and advertising of brands in the midst of COVID-19.<\/p>\n<p><strong>65%<\/strong> of consumers said that how well a brand responds to the pandemic will have a huge impact on their likelihood to buy from that brand in the future.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k9bey95c-c35bd93c91f77d3955e32677f13c7a81\">\n.avia-image-container.av-k9bey95c-c35bd93c91f77d3955e32677f13c7a81 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k9bey95c-c35bd93c91f77d3955e32677f13c7a81 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k9bey95c-c35bd93c91f77d3955e32677f13c7a81 av-styling- av-hover-grow avia-align-center  avia-builder-el-4  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4682 avia-img-lazy-loading-not-4682 avia_image ' src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2020\/04\/Edelman-C19-brand-impact-for-me-in-the-future-1024x577-1.png\" alt='' title='Edelman-C19-brand-impact-for-me-in-the-future-1024x577'  height=\"577\" width=\"1024\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2020\/04\/Edelman-C19-brand-impact-for-me-in-the-future-1024x577-1.png 1024w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2020\/04\/Edelman-C19-brand-impact-for-me-in-the-future-1024x577-1-300x169.png 300w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2020\/04\/Edelman-C19-brand-impact-for-me-in-the-future-1024x577-1-768x433.png 768w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2020\/04\/Edelman-C19-brand-impact-for-me-in-the-future-1024x577-1-705x397.png 705w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-7c04313d2a55e938314c1e80a8d752c0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Many respondents have recently adopted new brands as a result of the compassionate or innovative way the brand has handled COVID-19\u2014 <strong>60%<\/strong> in India and <strong>82%<\/strong> in China.<\/p>\n<p><strong>85%<\/strong> of respondents want brands to focus their advertising on how they can help people throughout the crisis.<\/p>\n<p><strong>49%<\/strong> of those surveyed said that brands must respond to the crisis positively to earn or keep their trust.<\/p>\n<h3>Dos and don\u2019ts for independent schools to earn the trust of their community<\/h3>\n<p><strong>DO: Step outside of your comfort zone.<\/strong> Use the creativity and out-of-the-box thinking of your faculty and staff to address and solve the problems that everyone is facing, not just your existing student body.<\/p>\n<p>When public schools closed in my area, my community was very concerned for the lower-income children that depend on free student lunches. Schools in my county rose to the occasion and offered free meals three times a day to any student and their family who came by the designated schools for meal pickups. That made my opinion of Henrico County Public Schools skyrocket.<\/p>\n<p>55% of people believe that the private sector responds more quickly and more effectively than the government. Private schools should be thinking hard about how they can go above and beyond to serve the children in our larger community. The public expects it. For example, <a href=\"https:\/\/medium.com\/the-advancement-antivirus\/a-call-to-private-schools-give-away-your-distance-learning-program-dc6235a53762\">give the public access to your distance learning programs<\/a>.<\/p>\n<p><strong>DON\u2019T: Be stifled into inaction<\/strong> by concerns that the school\u2019s break-out ideas and activities will somehow miff parents and alumni. The community believes private schools should be bold and generous. Don\u2019t let them down.<\/p>\n<p><strong>DO: Invest and show up.<\/strong> People believe brands\/schools will play an important role and expect them to make sacrifices and potentially lose money for the good of the community.<\/p>\n<p><strong>DON\u2019T: Hide back and wring your hands.<\/strong> It\u2019s not the time for independent schools to put up walls, protect what\u2019s theirs, and pull back budgeting funds and reserves.<\/p>\n<p><strong>DO: Collaborate with the community.<\/strong> People want to see brands selflessly collaborating with other public services and the government to help solve pandemic issues. Respondents said that they trust information from brands more than information from the government.<\/p>\n<p><strong>DON\u2019T: Cut your workforce to save money.<\/strong> The penalty in public perception will be permanent\u201471% of people say that such policies will erode their trust in a company forever.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-79ff81c021393065cee878051452f6a6\">\n.flex_column.av-av_one_half-79ff81c021393065cee878051452f6a6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-79ff81c021393065cee878051452f6a6 av_one_half  avia-builder-el-6  el_after_av_one_full  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-k9bf9s95-37799e798daace43a7027b7a2e21fe68 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>DO: Communicate with compassion.<\/strong> People are reassured by positive brand actions and commitments. Communicate with empathy to help inform and calm. Back your compassion up with actual substantial action in the community. In other words, be real.<\/p>\n<p><strong>DON\u2019T: Be superficial.<\/strong> We are in the midst of a history-changing event, this is not simply about perception and optics. Don\u2019t limit your compassion to simply including \u201cWe\u2019re all in this together\u201d platitudes in emails and social media posts.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-49f6e875884219cf77c24341e550af53\">\n.flex_column.av-av_one_half-49f6e875884219cf77c24341e550af53{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-49f6e875884219cf77c24341e550af53 av_one_half  avia-builder-el-8  el_after_av_one_half  el_before_av_heading  flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k9bf8rrt-c70a27643b038777c49c5f87dbad1050\">\n.avia-image-container.av-k9bf8rrt-c70a27643b038777c49c5f87dbad1050 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k9bf8rrt-c70a27643b038777c49c5f87dbad1050 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k9bf8rrt-c70a27643b038777c49c5f87dbad1050 av-styling- avia-align-center  avia-builder-el-9  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4688 avia-img-lazy-loading-not-4688 avia_image ' src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2020\/04\/71-lost-forever.jpg\" alt='' title='71 lost forever'  height=\"642\" width=\"1249\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2020\/04\/71-lost-forever.jpg 1249w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2020\/04\/71-lost-forever-300x154.jpg 300w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2020\/04\/71-lost-forever-1030x529.jpg 1030w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2020\/04\/71-lost-forever-768x395.jpg 768w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2020\/04\/71-lost-forever-705x362.jpg 705w\" sizes=\"(max-width: 1249px) 100vw, 1249px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k9bfad56-ea6f700c9155a932adccd447a7934da8\">\n#top .av-special-heading.av-k9bfad56-ea6f700c9155a932adccd447a7934da8{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-k9bfad56-ea6f700c9155a932adccd447a7934da8 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-k9bfad56-ea6f700c9155a932adccd447a7934da8 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-k9bfad56-ea6f700c9155a932adccd447a7934da8 av-special-heading-h2 blockquote modern-quote  avia-builder-el-10  el_after_av_one_half  el_before_av_one_full '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >KEY TAKEAWAYS<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8rgz1-e648ee0fbeb32101eb054e253f23482e\">\n.flex_column.av-8rgz1-e648ee0fbeb32101eb054e253f23482e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 25px 0px 25px;\n}\n<\/style>\n<div  class='flex_column av-8rgz1-e648ee0fbeb32101eb054e253f23482e av_one_full  avia-builder-el-11  el_after_av_heading  avia-builder-el-last  first flex_column_div  '     ><section  class='av_textblock_section av-jn0ex9nb-7c04313d2a55e938314c1e80a8d752c0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><blockquote>\n<p>Like private-sector brands, private schools are being watched with some skepticism, but moreso with hope that they will help us through this historic trial.<\/p>\n<p>The way independent schools respond to the pandemic could permanently affect their future viability.<\/p>\n<\/blockquote>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jnkjgxqm-0c1b2f72a37e8bc1b620a845991dd39f\">\n#top .hr.hr-invisible.av-jnkjgxqm-0c1b2f72a37e8bc1b620a845991dd39f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jnkjgxqm-0c1b2f72a37e8bc1b620a845991dd39f hr-invisible  avia-builder-el-13  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,29],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/posts\/4676"}],"collection":[{"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/comments?post=4676"}],"version-history":[{"count":9,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/posts\/4676\/revisions"}],"predecessor-version":[{"id":5516,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/posts\/4676\/revisions\/5516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/media\/4734"}],"wp:attachment":[{"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/media?parent=4676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/categories?post=4676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/tags?post=4676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}