{"id":4747,"date":"2020-06-05T16:00:53","date_gmt":"2020-06-05T21:00:53","guid":{"rendered":"https:\/\/raisonbrandsdev.com\/?p=4747"},"modified":"2020-06-10T08:08:58","modified_gmt":"2020-06-10T13:08:58","slug":"should-we-freeze-our-ad-budgets","status":"publish","type":"post","link":"https:\/\/raisonbrandsdev.com\/should-we-freeze-our-ad-budgets\/","title":{"rendered":"\u201cShould We Freeze Our Ad Budgets?\u201d"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k9ucnpyl-528327c48ef70892f366ceac6cbbfdeb\">\n#top .av-special-heading.av-k9ucnpyl-528327c48ef70892f366ceac6cbbfdeb{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-k9ucnpyl-528327c48ef70892f366ceac6cbbfdeb .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-k9ucnpyl-528327c48ef70892f366ceac6cbbfdeb .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-k9ucnpyl-528327c48ef70892f366ceac6cbbfdeb av-special-heading-h1 blockquote modern-quote  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class='special_amp'>\u201c<\/span>Should we freeze our ad budgets?<span class='special_amp'>\u201d<\/span><\/h1><div class='av-subheading av-subheading_below'><p>Here is why private schools should not.<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8rgz1-e648ee0fbeb32101eb054e253f23482e\">\n.flex_column.av-8rgz1-e648ee0fbeb32101eb054e253f23482e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 25px 0px 25px;\n}\n<\/style>\n<div  class='flex_column av-8rgz1-e648ee0fbeb32101eb054e253f23482e av_one_full  avia-builder-el-1  el_after_av_heading  el_before_av_one_half  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k9uczzkl-132588bf166683b2dd5437e3b8a8446b\">\n#top .hr.hr-invisible.av-k9uczzkl-132588bf166683b2dd5437e3b8a8446b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k9uczzkl-132588bf166683b2dd5437e3b8a8446b hr-invisible  avia-builder-el-2  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-7c04313d2a55e938314c1e80a8d752c0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>During this pandemic, when Fall 2020 admissions are at stake, independent schools should follow the data.<\/h3>\n<p>Based on consumer insights, schools should not hide but come forth with strong marketing that is emblematic of their positive response to the pandemic and their community. Yet, many second guess the wisdom of advertising during a looming recession.<\/p>\n<h3>History shows that in a recession, fortune favors the bold.<\/h3>\n<p>The recession recovering abilities of top-ranking brands, the brands we all know from their media muscle, have time and again outperformed the market by multitudes. And they recover from a recession about 4 times as quickly!<\/p>\n<blockquote>\n<p>After the 2008 recession, strong brands recovered their value within a year while the market indexes had an uphill battle of approximately 4 years to recovery.<\/p>\n<\/blockquote>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k9uczzkl-132588bf166683b2dd5437e3b8a8446b\">\n#top .hr.hr-invisible.av-k9uczzkl-132588bf166683b2dd5437e3b8a8446b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k9uczzkl-132588bf166683b2dd5437e3b8a8446b hr-invisible  avia-builder-el-4  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k9ucr0hi-15d4319784974ade73546053d9f42cd5\">\n.avia-image-container.av-k9ucr0hi-15d4319784974ade73546053d9f42cd5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k9ucr0hi-15d4319784974ade73546053d9f42cd5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k9ucr0hi-15d4319784974ade73546053d9f42cd5 av-styling- av-hover-grow avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-5  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4749 avia-img-lazy-loading-not-4749 avia_image ' src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2020\/05\/Screen-Shot-2020-05-05-at-4.14.19-PM.png\" alt='' title='Screen Shot 2020-05-05 at 4.14.19 PM'  height=\"627\" width=\"1277\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2020\/05\/Screen-Shot-2020-05-05-at-4.14.19-PM.png 1277w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2020\/05\/Screen-Shot-2020-05-05-at-4.14.19-PM-300x147.png 300w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2020\/05\/Screen-Shot-2020-05-05-at-4.14.19-PM-1030x506.png 1030w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2020\/05\/Screen-Shot-2020-05-05-at-4.14.19-PM-768x377.png 768w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2020\/05\/Screen-Shot-2020-05-05-at-4.14.19-PM-705x346.png 705w\" sizes=\"(max-width: 1277px) 100vw, 1277px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k9uct625-1f7a449785a58559f2bd250c675fc0f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><a href=\"https:\/\/www.brandz.com\/articlenew\/share-price\">BRANDZ<\/a><\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8rgz1-e648ee0fbeb32101eb054e253f23482e\">\n.flex_column.av-8rgz1-e648ee0fbeb32101eb054e253f23482e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 25px 0px 25px;\n}\n<\/style>\n<div  class='flex_column av-8rgz1-e648ee0fbeb32101eb054e253f23482e av_one_half  avia-builder-el-7  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-jn0ex9nb-7c04313d2a55e938314c1e80a8d752c0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Investors (many of whom are the parents of students in private schools) are optimistic.<\/h3>\n<p>Economically, April was bleak. While consumer confidence will surely take a hit in the coming months, investors are showing confidence that the economy will pick back up.<\/p>\n<h3>The S&amp;P 500 surged 13% in April\u2014the best performance since 1987.<\/h3>\n<blockquote>\n<p>\u201cThe rally, even in the face of crushing economic data, highlights investors\u2019 confidence that things will return to normal sooner than they thought when stocks were collapsing in late February and early March.\u201d <a href=\"https:\/\/www.nytimes.com\/2020\/04\/30\/business\/stock-market-today-coronavirus.html?campaign_id=60&amp;emc=edit_na_20200430&amp;instance_id=0&amp;nl=breaking-news&amp;ref=cta&amp;regi_id=117181850&amp;segment_id=26326&amp;user_id=e620030fc1293da78a1767f509907bd6\">(1)<\/a><\/p>\n<\/blockquote>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-49f6e875884219cf77c24341e550af53\">\n.flex_column.av-av_one_half-49f6e875884219cf77c24341e550af53{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-49f6e875884219cf77c24341e550af53 av_one_half  avia-builder-el-9  el_after_av_one_half  el_before_av_hr  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k9ucr0hi-176387c7f0f37635b68e8d1bb17f998f\">\n.avia-image-container.av-k9ucr0hi-176387c7f0f37635b68e8d1bb17f998f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k9ucr0hi-176387c7f0f37635b68e8d1bb17f998f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k9ucr0hi-176387c7f0f37635b68e8d1bb17f998f av-styling- av-hover-grow avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-10  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4750 avia-img-lazy-loading-not-4750 avia_image ' src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2020\/05\/Screen-Shot-2020-05-05-at-4.20.43-PM.png\" alt='' title='Screen Shot 2020-05-05 at 4.20.43 PM'  height=\"293\" width=\"715\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2020\/05\/Screen-Shot-2020-05-05-at-4.20.43-PM.png 715w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2020\/05\/Screen-Shot-2020-05-05-at-4.20.43-PM-300x123.png 300w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2020\/05\/Screen-Shot-2020-05-05-at-4.20.43-PM-705x289.png 705w\" sizes=\"(max-width: 715px) 100vw, 715px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k9ud2vax-5daf719278e34591583f0c78cd289907 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><a href=\"https:\/\/medium.com\/the-advancement-antivirus\/in-the-aftermath-of-covid-19-a-choice-student-demographic-is-winnable-for-private-schools-42d479aad950\">Click Here to Read the Article<\/a><\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k9uczzkl-132588bf166683b2dd5437e3b8a8446b\">\n#top .hr.hr-invisible.av-k9uczzkl-132588bf166683b2dd5437e3b8a8446b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k9uczzkl-132588bf166683b2dd5437e3b8a8446b hr-invisible  avia-builder-el-12  el_after_av_one_half  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n<section  class='av_textblock_section av-jn0ex9nb-7c04313d2a55e938314c1e80a8d752c0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>But is it a bull or bear market for independent schools?<\/h3>\n<p>My crystal ball is <em>not<\/em> that good. I do think private schools can benefit greatly by watching the business world.<\/p>\n<p>The 2020\u20132021 school year could actually be a huge year for independent school admissions. Some families may be experiencing financial stress, so financial assistance is critical. This is an excellent time to plan for an aggressive but temporary restructuring of the school\u2019s financial aid targets.<\/p>\n<p>Parents are not happy with public schools and their handling of the pandemic. My crystal ball says that a number of parents who had not previously been interested in a private school will be moving to one this fall.<\/p>\n<p>Maintaining a strong ad presence will be key to winning this coveted and newly-receptive demographic. I wrote about these families a few weeks ago in <a href=\"https:\/\/medium.com\/the-advancement-antivirus\/in-the-aftermath-of-covid-19-a-choice-student-demographic-is-winnable-for-private-schools-42d479aad950\">The Advancement Antivirus<\/a>.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k9uczzkl-132588bf166683b2dd5437e3b8a8446b\">\n#top .hr.hr-invisible.av-k9uczzkl-132588bf166683b2dd5437e3b8a8446b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k9uczzkl-132588bf166683b2dd5437e3b8a8446b hr-invisible  avia-builder-el-14  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-jn0ex9nb-7c04313d2a55e938314c1e80a8d752c0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Key takeaway:<\/strong> If an independent school is in the position to maintain its advertising budget, indicators are supportive that it will pay off.<\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,29],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/posts\/4747"}],"collection":[{"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/comments?post=4747"}],"version-history":[{"count":9,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/posts\/4747\/revisions"}],"predecessor-version":[{"id":5532,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/posts\/4747\/revisions\/5532"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/media\/4756"}],"wp:attachment":[{"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/media?parent=4747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/categories?post=4747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/tags?post=4747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}