{"id":637,"date":"2018-11-07T01:49:40","date_gmt":"2018-11-07T01:49:40","guid":{"rendered":"https:\/\/raisonbrandsdev.com\/?p=637"},"modified":"2019-03-22T16:05:00","modified_gmt":"2019-03-22T21:05:00","slug":"the-art-of-influence-marketing-in-healthcare-blog-post","status":"publish","type":"post","link":"https:\/\/raisonbrandsdev.com\/the-art-of-influence-marketing-in-healthcare-blog-post\/","title":{"rendered":"The Art of Influence Marketing in Healthcare"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-f0366f9dcd5366e54a48463b3fb7a7b0\">\n#top .av-special-heading.av-av_heading-f0366f9dcd5366e54a48463b3fb7a7b0{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-f0366f9dcd5366e54a48463b3fb7a7b0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-f0366f9dcd5366e54a48463b3fb7a7b0 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-f0366f9dcd5366e54a48463b3fb7a7b0 av-special-heading-h1 blockquote modern-quote  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >The Art of Influence Marketing in Healthcare<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>For a young healthcare business, influence marketing should be at the top of your marketing plan. Healthcare is a pragmatic industry. Providers want evidence-based solutions with proven outcomes. But they also like to follow the leader. When an industry thought-leader or a well-respected institution supports a new product, others will happily jump on board.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-82f59b15efa82c88f15e7f28bbc8ad3a\">\n#top .av-special-heading.av-av_heading-82f59b15efa82c88f15e7f28bbc8ad3a{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-82f59b15efa82c88f15e7f28bbc8ad3a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-82f59b15efa82c88f15e7f28bbc8ad3a .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-82f59b15efa82c88f15e7f28bbc8ad3a av-special-heading-h2 blockquote modern-quote  avia-builder-el-2  el_after_av_textblock  el_before_av_one_full '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Building Influence<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8rgz1-e648ee0fbeb32101eb054e253f23482e\">\n.flex_column.av-8rgz1-e648ee0fbeb32101eb054e253f23482e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 25px 0px 25px;\n}\n<\/style>\n<div  class='flex_column av-8rgz1-e648ee0fbeb32101eb054e253f23482e av_one_full  avia-builder-el-3  el_after_av_heading  el_before_av_heading  first flex_column_div  '     ><section  class='av_textblock_section av-jn0ex9nb-63d6abbc22b69bbd12a7f07cd04c7e15 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>CMOs<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-681\" src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/building-influence.png\" alt=\"\" width=\"542\" height=\"367\" hspace=\"50\" srcset=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/building-influence.png 542w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/building-influence-300x203.png 300w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/building-influence-450x305.png 450w\" sizes=\"(max-width: 542px) 100vw, 542px\" \/><\/strong><\/h3>\n<p>Consider signing on a high-profile Chief Medical Officer. A CMO will have a valuable role in steering the science behind your product, but their most important contribution may be to endorse and promote use. A wallflower CMO is not a key influencer. They should be out in the field, speaking, writing papers, contributing to curricula, giving presentations, and showing up in the media.<\/p>\n<h3>Clinical Partners<\/h3>\n<p>Seek bigger and better clinical partners for trials to secure results data. This may be a regional health system or other provider group depending on your niche. Consider medical teaching facilities, which can be more receptive to new solutions. Clinical trials can provide invaluable efficacy data but they can also build relationships with brand champions to add to your influence network.<\/p>\n<h3>Brand Champions<\/h3>\n<p>Build your reputation together. A brand champion\u2019s notoriety strengthens your product\u2019s reputation. In turn, they gain notoriety as a vanguard allied with your innovative solution.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-25c882580498d5143e16e296114034f1\">\n#top .av-special-heading.av-av_heading-25c882580498d5143e16e296114034f1{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-25c882580498d5143e16e296114034f1 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-25c882580498d5143e16e296114034f1 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-25c882580498d5143e16e296114034f1 av-special-heading-h2 blockquote modern-quote  avia-builder-el-5  el_after_av_one_full  el_before_av_one_full '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Where to Influence<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8rgz1-e648ee0fbeb32101eb054e253f23482e\">\n.flex_column.av-8rgz1-e648ee0fbeb32101eb054e253f23482e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 25px 0px 25px;\n}\n<\/style>\n<div  class='flex_column av-8rgz1-e648ee0fbeb32101eb054e253f23482e av_one_full  avia-builder-el-6  el_after_av_heading  avia-builder-el-last  first flex_column_div  '     ><section  class='av_textblock_section av-jn0ex9nb-63d6abbc22b69bbd12a7f07cd04c7e15 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Non-profit Associations<\/h3>\n<p>The most powerful influence groups are the long-established non-profit associations such as the American Cancer Society and the AMA. Providers follow treatment recommendations published by these groups and payers support them. The value of their endorsement is priceless but hard earned. For example, in 2016, the AMA adopted ethical guidelines that have boosted the fast growing niche of telemedicine, increasing adoption from the big payers.<\/p>\n<blockquote>\n<p>\u201cThe AMA\u2019s resolution adds key guidance for physicians who were on the fence so far. It describes the professional ethics that, if followed, will allow safe healthcare to be extended via technology.\u201d &#8211; Roy Schoenberg, CEO, American Well<\/p>\n<\/blockquote>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vu9x9-85899d621cfc92a9eaf7dc04ae4d6788\">\n#top .hr.hr-invisible.av-vu9x9-85899d621cfc92a9eaf7dc04ae4d6788{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-vu9x9-85899d621cfc92a9eaf7dc04ae4d6788 hr-invisible  avia-builder-el-8  el_before_av_hr  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<h3>Trade Associations<\/h3>\n<p>Every niche has its predominant trade organization. These groups offer two forums for influence marketing.<\/p>\n<h3>Trade Publications<\/h3>\n<p>\u2014 Guest publishing on industry trade sites and publications can be earned. The most respected trade organizations want quality content to attract industry engagement. But most trade organizations are for-profits \u2014 they sell as much promoted content as they share earned media. A pay-to-publish sponsorship may be worth considering.<\/p>\n<h3>Trade Shows<\/h3>\n<p>\u2014Conferences are run the same way. Some high-profile thought leaders may be invited to speak, but the majority of sessions are paid for by the presenter and usually bundled with booth space, promoted content and additional conference advertising space.<\/p>\n<h3>Content Marketing<\/h3>\n<p>Content marketing is a system for generating and nurturing leads online by publishing and promoting content (not advertising) that gives value to your niche members. Content can be gleaned from your influencers and experts but should be filtered through a firm experienced in this very specialized type of influence marketing.<\/p>\n<blockquote>\n<p>70% of internet users want to learn about products through content rather than through traditional internet advertising<\/p>\n<\/blockquote>\n<h3><\/h3>\n<h3><strong>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q3z85-fedfbb4a9aae769c75787c14e783ef73\">\n#top .hr.hr-invisible.av-q3z85-fedfbb4a9aae769c75787c14e783ef73{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-q3z85-fedfbb4a9aae769c75787c14e783ef73 hr-invisible  avia-builder-el-9  el_after_av_hr  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/strong><\/h3>\n<h3>Health Marketplaces<\/h3>\n<p>For the healthcare IT niche, online marketplaces may be the key to extending reach. Marketplaces like the Apple Store\u2019s medical section sells consumer apps like Ovia Pregnancy &amp; Baby Tracker as well as tools for medical professionals such as NurseGrid Calendar for Nurses. Additionally, big players in healthcare IT are eagerly aggregating fully-integrated third party apps to add to their healthcare platforms like the Salesforce Health Cloud. These platforms can be a boon to a healthcare IT startup since they can receive the benefit of access to the platform\u2019s existing customers, backed by a large sales and marketing machine.<\/p>\n<h3>Health Forums<\/h3>\n<p>Health forums connect patients with peers, clinical professionals, nonprofits, medical researchers, and healthcare companies. Many forums allow for direct contributions to community conversations, message boards and content, as well as paid partnerships and content promotions. Some sites such as PatientsLikeMe.com go even further, allowing partners to utilize user-generated treatment data for studies and initiatives.<\/p>\n<h3>Provider Social Media<\/h3>\n<p>Your CMO and product champions may not be avid tweeters. That\u2019s OK. You can retain a firm experienced in healthcare social media to ghost-write social media for your experts. A good firm will spend the time to thoroughly understand the subject and obtain approval on long-form content like blog posts and whitepapers. Once approved, they will tease the insights from this content on social media with minimal intrusion on your experts\u2019 time.<\/p>\n<p>LinkedIn and Twitter will be the best platform to reach providers. LinkedIn Pulse can be an effective publishing platform for the high-profile brand champion. Medium.com is another social publishing platform that has a growing audience of healthcare influencers. Both are free, open platforms.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-683\" src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/provider-social-media.png\" alt=\"\" width=\"358\" height=\"68\" srcset=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/provider-social-media.png 358w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/provider-social-media-300x57.png 300w\" sizes=\"(max-width: 358px) 100vw, 358px\" \/><\/p>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jnkjgxqm-0c1b2f72a37e8bc1b620a845991dd39f\">\n#top .hr.hr-invisible.av-jnkjgxqm-0c1b2f72a37e8bc1b620a845991dd39f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jnkjgxqm-0c1b2f72a37e8bc1b620a845991dd39f hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-63d6abbc22b69bbd12a7f07cd04c7e15 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Provider Social Influencers<\/h3>\n<p>Your champion could have a paltry 50 followers on Twitter if that\u2019s not their thing. Your marketing firm should engage the social influencers in your niche on Twitter. When a Twitter influencer retweets your content you will see a follower bump, but more importantly, your content can reach 50,000 instead of 50.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jnkj0ajr-c41549f3b592976d1db0dab235761ac1\">\n.avia-image-container.av-jnkj0ajr-c41549f3b592976d1db0dab235761ac1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jnkj0ajr-c41549f3b592976d1db0dab235761ac1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jnkj0ajr-c41549f3b592976d1db0dab235761ac1 av-styling- av-hover-grow avia-align-center  avia-builder-el-12  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-684 avia-img-lazy-loading-not-684 avia_image ' src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/Table_v4_deco.jpg\" alt='' title='Table_v4_deco'  height=\"380\" width=\"1000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/Table_v4_deco.jpg 1000w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/Table_v4_deco-300x114.jpg 300w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/Table_v4_deco-768x292.jpg 768w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/Table_v4_deco-705x268.jpg 705w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/Table_v4_deco-845x321.jpg 845w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/Table_v4_deco-450x171.jpg 450w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-63d6abbc22b69bbd12a7f07cd04c7e15 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Patient Social Media<\/h3>\n<p>For most healthcare companies, you don\u2019t need to go big on every social media platform. An average healthcare company will want to be most active on Twitter with some presence on Facebook. If your product has a significant lifestyle component, such as the personal care industry or anything falling into the wellness category, you may achieve higher engagement on Instagram or Pinterest where patients are pursuing their passions and personal fulfillment. If your patient niche skews toward youth, Snapchat may be the place.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jnkj0ajr-9aa22a258b76afb96ce9aa20b9084975\">\n.avia-image-container.av-jnkj0ajr-9aa22a258b76afb96ce9aa20b9084975 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jnkj0ajr-9aa22a258b76afb96ce9aa20b9084975 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jnkj0ajr-9aa22a258b76afb96ce9aa20b9084975 av-styling- av-hover-grow avia-align-center  avia-builder-el-14  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-685 avia-img-lazy-loading-not-685 avia_image ' src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/social-chart.jpg\" alt='' title='social-chart'  height=\"230\" width=\"1000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/social-chart.jpg 1000w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/social-chart-300x69.jpg 300w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/social-chart-768x177.jpg 768w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/social-chart-705x162.jpg 705w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/social-chart-450x104.jpg 450w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-63d6abbc22b69bbd12a7f07cd04c7e15 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Influence Marketing Firm Models to Avoid<\/h3>\n<p>Influencer marketing has been prevalent in healthcare since long before social media existed. Healthcare influencers go deeper than \u201cretweets\u201d and \u201cfollowers\u201d, falling somewhere between knowledge sharing, relationship selling, and public relations.<br \/>\nA new breed of marketing firm exists that specializes in \u201cinfluence marketing,\u201d but they are not necessarily playing the same game as healthcare influencers. These firms may be more about plugging commercial product by placement with a very popular blogger, youtuber, or social media maven; for example, placing an eyeliner product on the channel of a well-followed youtuber who posts makeover videos, or placing product pins of handbags on the Pinterest board of a fashionista with thousands of followers.<\/p>\n<p>Use caution when engaging a firm to assist with \u201cinfluencer marketing\u201d since many firms that focus on this service may have no experience with healthcare or the subtleties of healthcare influencer marketing.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jnkodnv6-ab4791213fdaf0b09d72c2b9b9751d86\">\n#top .hr.hr-invisible.av-jnkodnv6-ab4791213fdaf0b09d72c2b9b9751d86{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-jnkodnv6-ab4791213fdaf0b09d72c2b9b9751d86 hr-invisible  avia-builder-el-16  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jnkj0ajr-2b353d99819ec345f887c27276ce1932\">\n.avia-image-container.av-jnkj0ajr-2b353d99819ec345f887c27276ce1932 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jnkj0ajr-2b353d99819ec345f887c27276ce1932 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jnkj0ajr-2b353d99819ec345f887c27276ce1932 av-styling- av-hover-grow avia-align-center  avia-builder-el-17  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-686 avia-img-lazy-loading-not-686 avia_image ' src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/Key-takeaways-divider-1000px.jpg\" alt='' title='Key-takeaways-divider-1000px'  height=\"106\" width=\"1000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/Key-takeaways-divider-1000px.jpg 1000w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/Key-takeaways-divider-1000px-300x32.jpg 300w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/Key-takeaways-divider-1000px-768x81.jpg 768w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/Key-takeaways-divider-1000px-705x75.jpg 705w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/Key-takeaways-divider-1000px-450x48.jpg 450w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jnkodnv6-ab4791213fdaf0b09d72c2b9b9751d86\">\n#top .hr.hr-invisible.av-jnkodnv6-ab4791213fdaf0b09d72c2b9b9751d86{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-jnkodnv6-ab4791213fdaf0b09d72c2b9b9751d86 hr-invisible  avia-builder-el-18  el_after_av_image  el_before_av_iconlist '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-icon-list-container av-jnkj9mvk-7299b12d35927a4bf15eccaaf664017e  avia-builder-el-19  el_after_av_hr  el_before_av_image '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-jnkj9mvk-7299b12d35927a4bf15eccaaf664017e avia-iconlist-animate'>\n<li><div class='iconlist_icon av-iihjp-77485bc0a8a87a53a8006b336df6186e avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue80b' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Identify your influencers<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>CMOs, clinical partners, product champions<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-gv8tx-baea646b082dc2b155560fba1626b9bb avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue856' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Support them with a toolkit<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Professionally crafted product marketing and communications materials<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-9wbnh-494b6d257218675ac6ca8d8eeee5adde avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue845' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Place them in the right circles<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Associations, marketplaces, forums, traditional and social media<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>For a young healthcare business, influence marketing should be at the top of your marketing plan. 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