{"id":979,"date":"2018-11-09T22:33:00","date_gmt":"2018-11-09T22:33:00","guid":{"rendered":"https:\/\/raisonbrandsdev.com\/?p=979"},"modified":"2019-01-31T17:04:26","modified_gmt":"2019-01-31T17:04:26","slug":"reaching-the-5-audience-segments-of-the-healthcare-startup","status":"publish","type":"post","link":"https:\/\/raisonbrandsdev.com\/reaching-the-5-audience-segments-of-the-healthcare-startup\/","title":{"rendered":"Reaching the 5 Audience Segments of the Healthcare Startup"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8rgz1-8d5f3c315f8bee3cd6cefcad75bb7fc9\">\n.flex_column.av-8rgz1-8d5f3c315f8bee3cd6cefcad75bb7fc9{\nborder-radius:0px 0px 0px 0px;\npadding:0px 9% 0px 9%;\n}\n<\/style>\n<div  class='flex_column av-8rgz1-8d5f3c315f8bee3cd6cefcad75bb7fc9 av_one_full  avia-builder-el-0  avia-builder-el-no-sibling  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-c552a2aac3faf266a9fb6322dcae465a\">\n#top .av-special-heading.av-av_heading-c552a2aac3faf266a9fb6322dcae465a{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-c552a2aac3faf266a9fb6322dcae465a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-c552a2aac3faf266a9fb6322dcae465a .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-c552a2aac3faf266a9fb6322dcae465a av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  el_before_av_hr  avia-builder-el-first '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  > Reaching the 5 Audience Segments of the Healthcare Startup<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joak4q4p-9f5e4cb862cd60b620abad68bc88df6c\">\n#top .hr.hr-invisible.av-joak4q4p-9f5e4cb862cd60b620abad68bc88df6c{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-joak4q4p-9f5e4cb862cd60b620abad68bc88df6c hr-invisible  avia-builder-el-2  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Healthcare startup businesses have boomed over the last five years. With interest rates low and the cost of technology declining\u200a\u2014\u200aventure funding deals increased around 200 percent between 2010 and 2014.<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkiqh5c6-00bc4d0aaf612ec3c37e3970dc911fa3\">\n#top .hr.av-jkiqh5c6-00bc4d0aaf612ec3c37e3970dc911fa3{\nmargin-top:40px;\nmargin-bottom:60px;\n}\n.hr.av-jkiqh5c6-00bc4d0aaf612ec3c37e3970dc911fa3 .hr-inner{\nwidth:33%;\nborder-color:#3c3c3c;\n}\n<\/style>\n<div  class='hr av-jkiqh5c6-00bc4d0aaf612ec3c37e3970dc911fa3 hr-custom  avia-builder-el-4  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Investments in new healthcare ventures average $6.5 billion\/yr<\/h3>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3r5kh7-70d3b2e66960f785cf12e19508aa4114\">\n#top .hr.hr-invisible.av-3r5kh7-70d3b2e66960f785cf12e19508aa4114{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-3r5kh7-70d3b2e66960f785cf12e19508aa4114 hr-invisible  avia-builder-el-6  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<p>Healthcare startups may have to communicate with five very different audience segments in order to thrive. Benefits to one segment may have no appeal at all for another possessing an entirely different stake in your product. Understand the motivations of each segment and adjust your marketing and communications approach accordingly.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joa6mk7h-17dd6c5d2b36ca062b1f1d660e800af0\">\n#top .hr.hr-invisible.av-joa6mk7h-17dd6c5d2b36ca062b1f1d660e800af0{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-joa6mk7h-17dd6c5d2b36ca062b1f1d660e800af0 hr-invisible  avia-builder-el-7  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joak0qeq-3492ff4601d1bc2f5fd731a838e4728a\">\n.avia-image-container.av-joak0qeq-3492ff4601d1bc2f5fd731a838e4728a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-joak0qeq-3492ff4601d1bc2f5fd731a838e4728a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-joak0qeq-3492ff4601d1bc2f5fd731a838e4728a av-styling- avia-align-center  avia-builder-el-8  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-982 avia-img-lazy-loading-not-982 avia_image ' src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/1.png\" alt='' title='1'  height=\"152\" width=\"155\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/1.png 155w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/1-36x36.png 36w\" sizes=\"(max-width: 155px) 100vw, 155px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Investors<strong><br \/>\n<\/strong><\/h3>\n<p>Healthcare startups may have to communicate with five very different audience segments in order to thrive. Benefits to one segment may have no appeal at all for another possessing an entirely different stake in your product. Understand the motivations of each segment and adjust your marketing and communications approach accordingly.<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3muayz-2e034b78058e51c9655886a18d9f384b\">\n#top .hr.hr-invisible.av-3muayz-2e034b78058e51c9655886a18d9f384b{\nheight:5px;\n}\n<\/style>\n<div  class='hr av-3muayz-2e034b78058e51c9655886a18d9f384b hr-invisible  avia-builder-el-10  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<blockquote>\n<p>\u201cYour premium brand had better be delivering something special, or it\u2019s not going to get the business.\u201d<br \/>\n&#8211; Warren Buffet<\/p>\n<\/blockquote>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkiqh5c6-f4d5af1594d4b0709f5053c2f733e50f\">\n#top .hr.hr-invisible.av-jkiqh5c6-f4d5af1594d4b0709f5053c2f733e50f{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-jkiqh5c6-f4d5af1594d4b0709f5053c2f733e50f hr-invisible  avia-builder-el-11  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>Your website should answer four basic impact questions:<\/h4>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joakhyyf-0ff6c36ec167bd226be83b7443b3e14c\">\n#top #wrap_all .avia-icon-list-container.av-joakhyyf-0ff6c36ec167bd226be83b7443b3e14c .av_iconlist_title{\nfont-size:16px;\n}\n<\/style>\n<div  class='avia-icon-list-container av-joakhyyf-0ff6c36ec167bd226be83b7443b3e14c  avia-builder-el-13  el_after_av_textblock  el_before_av_hr '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-joakhyyf-0ff6c36ec167bd226be83b7443b3e14c avia-iconlist-animate'>\n<li><div class='iconlist_icon av-c16w3-aa17556a5f4d969a3035a4be2e134cc3 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue8b1' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >What opening in the healthcare ecosystem does your product fill?<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-394mlf-07b2bcb4649fd8e1a1cc3079391f7651 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue8c4' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >What is the size of that niche?<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-32j1cr-7fb009103b76d96cbab0ed004b0d4a6a avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue806' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >What are projections of health impact?<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-2z5cyb-cda753cb0459584156d378ad10327fcb avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue8a8' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >And often, how much money will the use of your product save the industry?<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkiqh5c6-feefadc527607b7a4b1ed8265dee1806\">\n#top .hr.hr-invisible.av-jkiqh5c6-feefadc527607b7a4b1ed8265dee1806{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-jkiqh5c6-feefadc527607b7a4b1ed8265dee1806 hr-invisible  avia-builder-el-14  el_after_av_iconlist  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joaku61e-5fd290f1bc086a5e2e2270b1ced38389\">\n.avia-image-container.av-joaku61e-5fd290f1bc086a5e2e2270b1ced38389 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-joaku61e-5fd290f1bc086a5e2e2270b1ced38389 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-joaku61e-5fd290f1bc086a5e2e2270b1ced38389 av-styling- avia-align-center  avia-builder-el-15  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-999 avia-img-lazy-loading-not-999 avia_image ' src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/2.png\" alt='' title='2'  height=\"153\" width=\"153\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/2.png 153w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/2-80x80.png 80w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/2-36x36.png 36w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/2-120x120.png 120w\" sizes=\"(max-width: 153px) 100vw, 153px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Providers<strong><br \/>\n<\/strong><\/h3>\n<p>Healthcare startups may have to communicate with five very different audience segments in order to thrive. Benefits to one segment may have no appeal at all for another possessing an entirely different stake in your product. Understand the motivations of each segment and adjust your marketing and communications approach accordingly.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkiqh5c6-f4d5af1594d4b0709f5053c2f733e50f\">\n#top .hr.hr-invisible.av-jkiqh5c6-f4d5af1594d4b0709f5053c2f733e50f{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-jkiqh5c6-f4d5af1594d4b0709f5053c2f733e50f hr-invisible  avia-builder-el-17  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><strong>Providers are motivated by:<\/strong><\/h4>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joakhyyf-0ff6c36ec167bd226be83b7443b3e14c\">\n#top #wrap_all .avia-icon-list-container.av-joakhyyf-0ff6c36ec167bd226be83b7443b3e14c .av_iconlist_title{\nfont-size:16px;\n}\n<\/style>\n<div  class='avia-icon-list-container av-joakhyyf-0ff6c36ec167bd226be83b7443b3e14c  avia-builder-el-19  el_after_av_textblock  el_before_av_textblock '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-joakhyyf-0ff6c36ec167bd226be83b7443b3e14c avia-iconlist-animate'>\n<li><div class='iconlist_icon av-2srhhn-d4ddc16fbb8133b5d249a1d91162dad9 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue88e' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Improved patient experiences<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-2hz05f-9f1d37dd383208ea51b00f0b3e9b7519 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue88e' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Improved patient retention<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-2f5orv-21609b34d479b04ceb6a84a524df21fc avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue88e' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Improved treatment paradigms<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-27154z-9680cd9a89b062e70388e4428cb03abe avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue88e' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Improved patient compliance<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-20dteb-7c1900dbe436d277aefdffe094b779b8 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue894' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Streamlined workflows reducing non-reimbursable activity time<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-1umekr-33f1a15eb7afe7b77722b7d9360266df avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue88b' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Reduced waste<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-1qovo3-d10da0ff01d96d06aac951bec7c09add avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue88e' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Increased reimbursement models<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-1im8pf-be035a46a19eddbd1d4811a98085bacb avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue80b' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >New streams of income<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Once you sell a provider on your product, they will need to communicate and sell its value to their patients, and they will want your marketing support. Providers will want to see your patient-focused materials to feel confident that adoption of your product will be successful.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkiqh5c6-feefadc527607b7a4b1ed8265dee1806\">\n#top .hr.hr-invisible.av-jkiqh5c6-feefadc527607b7a4b1ed8265dee1806{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-jkiqh5c6-feefadc527607b7a4b1ed8265dee1806 hr-invisible  avia-builder-el-21  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joaku61e-714037d6d2388224c1802db48c130033\">\n.avia-image-container.av-joaku61e-714037d6d2388224c1802db48c130033 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-joaku61e-714037d6d2388224c1802db48c130033 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-joaku61e-714037d6d2388224c1802db48c130033 av-styling- avia-align-center  avia-builder-el-22  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1002 avia-img-lazy-loading-not-1002 avia_image ' src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/3.png\" alt='' title='3'  height=\"153\" width=\"153\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/3.png 153w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/3-80x80.png 80w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/3-36x36.png 36w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/3-120x120.png 120w\" sizes=\"(max-width: 153px) 100vw, 153px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Patients<strong><br \/>\n<\/strong><\/h3>\n<p>With more and more patients on insurance plans with high deductibles, high co-pays, and high co-insurance, patients are researching options online and becoming savvy consumers of healthcare. Patients are not passive puppets that may be obtained simply by getting providers on board with your product.<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dduar-90a23c8ca6e45174a16990b30c1f32ad\">\n#top .hr.hr-invisible.av-1dduar-90a23c8ca6e45174a16990b30c1f32ad{\nheight:5px;\n}\n<\/style>\n<div  class='hr av-1dduar-90a23c8ca6e45174a16990b30c1f32ad hr-invisible  avia-builder-el-24  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<blockquote>\n<p>35% of US adults say they have used the internet to try to figure out what medical condition they or another may have. 53% of these people have talked with a clinician about what they found online. [1]<\/p>\n<\/blockquote>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkiqh5c6-f4d5af1594d4b0709f5053c2f733e50f\">\n#top .hr.hr-invisible.av-jkiqh5c6-f4d5af1594d4b0709f5053c2f733e50f{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-jkiqh5c6-f4d5af1594d4b0709f5053c2f733e50f hr-invisible  avia-builder-el-25  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><strong>Patients are motivated by:<\/strong><\/h4>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joakhyyf-0ff6c36ec167bd226be83b7443b3e14c\">\n#top #wrap_all .avia-icon-list-container.av-joakhyyf-0ff6c36ec167bd226be83b7443b3e14c .av_iconlist_title{\nfont-size:16px;\n}\n<\/style>\n<div  class='avia-icon-list-container av-joakhyyf-0ff6c36ec167bd226be83b7443b3e14c  avia-builder-el-27  el_after_av_textblock  el_before_av_hr '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-joakhyyf-0ff6c36ec167bd226be83b7443b3e14c avia-iconlist-animate'>\n<li><div class='iconlist_icon av-18c8hn-3cc3ba75a283ba9f6ee395b2be9f99a3 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue82b' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Improved comfort, ease of use, and simplicity<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-14y677-efaaa27433292f923a3d5e465aa9542d avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue863' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Convenience and reduced time expenditure<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-zg643-8fd9f160c5586023354c8ac6fd773793 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue8a9' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >New technology and mobile products<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-ofy83-5a544bfcb5da6bbb156f6e90dc1651fe avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue88b' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Lower costs<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-26sej-747a6b1a18ccff967c2894367119fbae avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue8a8' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Better results<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-en75f-36aa31848ee60ab498d37a31cb435260 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue856' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Being empowered with options<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-bqwir-f9e9567fdeed21ff15afea1a7407b398 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue80a' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >A more personalized experience<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkiqh5c6-feefadc527607b7a4b1ed8265dee1806\">\n#top .hr.hr-invisible.av-jkiqh5c6-feefadc527607b7a4b1ed8265dee1806{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-jkiqh5c6-feefadc527607b7a4b1ed8265dee1806 hr-invisible  avia-builder-el-28  el_after_av_iconlist  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joaku61e-4a80e96979fa54483f348fb1de90ff68\">\n.avia-image-container.av-joaku61e-4a80e96979fa54483f348fb1de90ff68 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-joaku61e-4a80e96979fa54483f348fb1de90ff68 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-joaku61e-4a80e96979fa54483f348fb1de90ff68 av-styling- avia-align-center  avia-builder-el-29  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1027 avia-img-lazy-loading-not-1027 avia_image ' src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/4.png\" alt='' title='4'  height=\"153\" width=\"153\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/4.png 153w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/4-80x80.png 80w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/4-36x36.png 36w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/4-120x120.png 120w\" sizes=\"(max-width: 153px) 100vw, 153px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Groups \u2014 the B2B of Healthcare<\/h3>\n<p>The completely independent town doctor has virtually disappeared. Providers function in groups, pooling resources to expand their patient base and provide more comprehensive care. In addition to health systems, you will need to know your acronyms \u2014 IDNs, GPOs, CINs, ACOs and IPAs.<\/p>\n<p style=\"padding-left: 30px;\"><strong>Integrated Delivery Networks (IDNs)<\/strong><br \/>\nIDNs are formally coordinated hospital systems that provide a full spectrum of healthcare, from health insurance plans to primary, long-term, specialty and acute medical care.<\/p>\n<p style=\"padding-left: 30px;\"><strong>Group Purchasing Organizations (GPOs)<\/strong><br \/>\nGPOs are groups of individual businesses with similar supply needs that benefit from volume discounts through bulk purchasing from vendors. Many health systems purchase everything from consumables to HR benefit packages from GPOs.<\/p>\n<p style=\"padding-left: 30px;\"><strong>Clinically Integrated Networks (CINs)<\/strong><br \/>\nCINs are formally arranged networks of independent physicians and hospitals that collectively negotiate payment rates and other financial incentives with insurers or the government by improving care delivery and reducing costs.<\/p>\n<p style=\"padding-left: 30px;\"><strong>Accountable Care Organizations (ACOs)<\/strong><br \/>\nACOs are voluntary groups of healthcare providers ranging from doctors to hospitals who share in savings they receive through coordinating and improving care for Medicare patients.<\/p>\n<p style=\"padding-left: 30px;\"><strong>Independent Practice (or Physician) Associations (IPAs)<\/strong><br \/>\nIPAs are business entities comprised of independent physician practices that collaborate for large-scale contracts, to negotiate fees, and invest in technologies or improvements.<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dduar-90a23c8ca6e45174a16990b30c1f32ad\">\n#top .hr.hr-invisible.av-1dduar-90a23c8ca6e45174a16990b30c1f32ad{\nheight:5px;\n}\n<\/style>\n<div  class='hr av-1dduar-90a23c8ca6e45174a16990b30c1f32ad hr-invisible  avia-builder-el-31  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><strong>Groups are motivated by:<\/strong><\/h4>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joakhyyf-0ff6c36ec167bd226be83b7443b3e14c\">\n#top #wrap_all .avia-icon-list-container.av-joakhyyf-0ff6c36ec167bd226be83b7443b3e14c .av_iconlist_title{\nfont-size:16px;\n}\n<\/style>\n<div  class='avia-icon-list-container av-joakhyyf-0ff6c36ec167bd226be83b7443b3e14c  avia-builder-el-33  el_after_av_textblock  el_before_av_hr '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-joakhyyf-0ff6c36ec167bd226be83b7443b3e14c avia-iconlist-animate'>\n<li><div class='iconlist_icon av-267ex7-fa3e297ac5b5b54c9ccf24cf5aef1b0c avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue88b' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Reduced costs through economy of scale<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-22qe5f-2ae22c595da4c9e282a5f11fdbd9bbac avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue839' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Improved workflow<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-1uefjf-307f48fea9904844e0b28789fa26713f avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue836' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Reduced administrative tasks<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-lxc3-1ea77dbb73c9abdc87c300b2ba5072d9 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue854' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Better communications<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-1jzk63-ca37f4821f746d1a737ff996fe904e26 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue86a' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Increased connectivity<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-1haqtv-b8197fcc878c7e38d7d99f7e6398d34d avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue82b' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Increased compliance<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkiqh5c6-feefadc527607b7a4b1ed8265dee1806\">\n#top .hr.hr-invisible.av-jkiqh5c6-feefadc527607b7a4b1ed8265dee1806{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-jkiqh5c6-feefadc527607b7a4b1ed8265dee1806 hr-invisible  avia-builder-el-34  el_after_av_iconlist  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joaku61e-0c2f0ab03e0b123d8bbf9a756c2ea197\">\n.avia-image-container.av-joaku61e-0c2f0ab03e0b123d8bbf9a756c2ea197 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-joaku61e-0c2f0ab03e0b123d8bbf9a756c2ea197 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-joaku61e-0c2f0ab03e0b123d8bbf9a756c2ea197 av-styling- avia-align-center  avia-builder-el-35  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1028 avia-img-lazy-loading-not-1028 avia_image ' src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/5.png\" alt='' title='5'  height=\"153\" width=\"153\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/5.png 153w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/5-80x80.png 80w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/5-36x36.png 36w, https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/11\/5-120x120.png 120w\" sizes=\"(max-width: 153px) 100vw, 153px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Payers<\/h3>\n<p>Health insurance providers want to support accurate and effective care. They want to avoid payouts that exceed the premiums they collect.<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-a7cf27bc92f48eb3307e1646ef40923e\">\n#top .hr.hr-invisible.av-av_hr-a7cf27bc92f48eb3307e1646ef40923e{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-av_hr-a7cf27bc92f48eb3307e1646ef40923e hr-invisible  avia-builder-el-37  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><strong>Payers are motivated by:<\/strong><\/h4>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-joakhyyf-0ff6c36ec167bd226be83b7443b3e14c\">\n#top #wrap_all .avia-icon-list-container.av-joakhyyf-0ff6c36ec167bd226be83b7443b3e14c .av_iconlist_title{\nfont-size:16px;\n}\n<\/style>\n<div  class='avia-icon-list-container av-joakhyyf-0ff6c36ec167bd226be83b7443b3e14c  avia-builder-el-39  el_after_av_textblock  el_before_av_textblock '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-joakhyyf-0ff6c36ec167bd226be83b7443b3e14c avia-iconlist-animate'>\n<li><div class='iconlist_icon av-1bfwjv-d889dd06c715f773c175e2894305fb32 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue806' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Prevention, prevention, prevention<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-130bjf-b0cf7a006534db0d525575de97023634 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue88b' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Reduced rates of chronic diseases<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-xso4z-d687fb429450514e6f747152e4012cb8 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue82b' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Improved patient compliance<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-qeicj-abbfcfba81edd88bb118118d3fdc848b avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue893' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Reversal of disease progress<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-jktfv-cd1e5f18c18987dfe4e238d9f3c1f901 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue88b' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Reduced waste<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-1q8q3-cb51c49cd5f91a7848260eca83dbbcd3 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue822' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Improved care coordination<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-biac3-6389b9bc745f89f6f79fbc93cd8eef06 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue88b' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Reduced costs<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><br \/>\n<section  class='av_textblock_section av-jn0ex9nb-255cd2003a6520b71517cc6e179af388 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Expect to produce alternate versions of print materials and content downloads that address payer concerns more assertively. Payers can be late adopters of new products and services. They prefer to follow a large-scale adoption of a product rather than buy-into beta results. Payers want evidence-based ROI. They are averse to payouts for new services, except when you can prove that adoption of your product reduces or eliminates the need for costlier alternatives or eventualities.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkiqh5c6-49acd0d43ba26e227bb05ceaf4ce2bf6\">\n#top .hr.av-jkiqh5c6-49acd0d43ba26e227bb05ceaf4ce2bf6{\nmargin-top:40px;\nmargin-bottom:60px;\n}\n.hr.av-jkiqh5c6-49acd0d43ba26e227bb05ceaf4ce2bf6 .hr-inner{\nwidth:33%;\nborder-color:#3c3c3c;\n}\n<\/style>\n<div  class='hr av-jkiqh5c6-49acd0d43ba26e227bb05ceaf4ce2bf6 hr-custom  avia-builder-el-41  el_after_av_textblock  el_before_av_image  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jnkj0ajr-b19d676ac8019f768cf01c074faeca24\">\n.avia-image-container.av-jnkj0ajr-b19d676ac8019f768cf01c074faeca24 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jnkj0ajr-b19d676ac8019f768cf01c074faeca24 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jnkj0ajr-b19d676ac8019f768cf01c074faeca24 av-styling- av-hover-grow avia-align-center  avia-builder-el-42  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-687 avia-img-lazy-loading-not-687 avia_image ' src=\"https:\/\/raisonbrandsdev.com\/wp-content\/uploads\/2018\/10\/Raison-blog-Influence-marketing-Banner1_Gray.gif\" alt='' title='Raison-blog-Influence-marketing-Banner1_Gray'  height=\"240\" width=\"1000\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,16],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/posts\/979"}],"collection":[{"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/comments?post=979"}],"version-history":[{"count":27,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/posts\/979\/revisions"}],"predecessor-version":[{"id":1032,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/posts\/979\/revisions\/1032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/media\/980"}],"wp:attachment":[{"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/media?parent=979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/categories?post=979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/raisonbrandsdev.com\/wp-json\/wp\/v2\/tags?post=979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}