Creative specialists for colleges, universities, & independent day & boarding schools

Exceed Fundraising Goals

Raison has a track record of creating mission-driven campaigns that surpass advancement goals and close out campaigns early.

Increase Applications and Yield

We form strategies to increase selectivity through increased applications then to assure the highest quality students by boosting yield.

Cross Campus Boundaries

We upgrade marketing and communication channels and publications to engage students, parents, alumni, and the community.

The 2021-22 Admissions Crystal Ball

A Guide for Independent Schools

Powerful Admissions Transformations


A Washington DC Lower School


Average School Results, 2018-2020

Inside Admissions Insight

With a media team that includes a former independent school director of admissions and marketing, we get it! You get award-winning branding and digital ad campaigns that drive increased admissions.

Google Partner  |  Facebook Certified

How Raison helped a boarding school replenish admissions lost from the COVID-19-related loss of international students

Working with Raison

Theodora Miller

Director of Marketing & Communications, St. Catherine’s School

It has been a pleasure to work with Lee on a variety of creative projects that have aligned beautifully with our business objectives and enhanced our brand identity and marketing materials to match the true essence of the school and showcase the vitality of our teachers and students.

Cathy McGehee

Head of School, Foxcroft School

Working with Lee Wall and his creative team on our School’s rebranding project and on our new website was an outstanding experience. Further their design work on Foxcroft’s publication, Together We Will Step Boldly into the Future: The Centennial Campaign for Foxcroft School, helped us earn one of just two Gold Award winners in the category of Fundraising Publications Packages. Foxcroft was the only secondary school honored this year for its work in this area. Our magazine also wins rave reviews from our alumnae and parents.

Charles Gilchrist

Director of Digital Marketing & Communications, St. Christopher’s School

 ​I always enjoy bringing a new problem/project to Raison. The Raison Team understands our brand and listens to our objectives and produces thoughtful, original and creative pieces that support our School. But more important, they are PATIENT…even if you throw them a curveball mid-project! I appreciate their hard work and look forward to collaborating on more projects in the future.

Jim Robb

Associate Director of Marketing, St. Catherine’s School

Lee and his team LISTEN. They examine the current look and feel of your current body of work and then listen to what your pain points are. Lee has the great ability to provide several versions of a project and give you real choices to help you meet your goals and possibly stretch into new directions. The team will help coordinate print, ad and web to drive results.

Karen Schompert

Director of Communications & Public Relations, Nansemond-Suffolk Academy 

We have thoroughly enjoyed working with Ashley and the team at Raison for our rebranding efforts. They are extremely easy to work with, and we are always impressed by their innovative ideas and ability to meet our tight deadlines. I would highly recommend them!

Bethany Stotler

Multimedia Communications Associate, Foxcroft School

Always a pleasure to work with the folks at Raison! I love their design style, flexibility, and patience answering my questions 🙂 Would highly recommend!

Our Partner Schools

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