FG Clean Wipes manufactures specialized wiping materials and cleaning products used in critical environments such as high-tech laboratories and pharmaceutical cleanrooms. With more than 50 year of service, FG Clean Wipes supplies wide-ranging customers across the USA and Europe.
Raison has worked with FG Clean Wipes for 5 years, during which time the company has had four name changes due to mergers and acquisitions. Needless to say, these changes presented major marcom challenges in addition to opportunities for reinvention. FG Clean Wipes is a classic case of an established B2B company that’s made giant leaps to adapt to major changes in how their customers consume. Raison has been a partner, seeing them through some storms to preserve and grow market share.