Humans with

Mad Skills

Just a Few

Raison is a branding boutique—a cadre of marketing specialists who are passionate about what they do. And who’ll work directly with you to help build your brand and engage your audience, from a growth strategy for a nascent brand to fully integrated campaigns and every detail in between. All without annoying egos or the high-rent extras that drive up costs.

Lee Wall 

Pragmatic Innovator

Lee takes the balanced (Libra) approach to marketing and creative. On one side of the brain, he’s an original thinker, writer, and artist that snatches wordplay and metaphor from the ether. On the other, he is an account steward with a dead eye on practicalities like budget, timeline, ROI, ethics, and brand fidelity. Lee always finds a way to think, plot, and scheme a way through a complex challenge and chart a path to a happy outcome.

Aaron Brenner

Chief Ambassador

After a sabbatical working afield, learning the language of complex web projects, Aaron is back on home turf with an expanded knowledge base. Upon his repatriation, Aaron was elected Chief Ambassador of Raison. Aaron’s background in urban planning prepared him well for this office. He is a meticulous planner, keeping Raison on point and devising more efficient solutions for our clients’ challenges.

Colby Walls

Stealth Conductor

Colby will sneak up on you. With his humble approach, you may think he’s an average guy. Don’t be fooled. When his work hits you, you’ll reassess. Colby’s less-is-more approach to design elevates brands to the next level, leaving clients feeling like their game just got elevated. Colby’s years of experience in higher-ed as a designer, photographer, and project manager serve Raison’s independent school clients particularly well.

Michael Bodnar

Content Acrobat

Michael is a triple-threat with professional experience as a writer, photographer and website developer. He juggles image, word and plug-in with a nimble ease that comes from practice. Michael is a ringmaster when it comes to managing projects— keeping schedules tamed, assets organized and the lines of communication efficient—all with a concierge-like attitude that serves clients well, even when they are occasionally a bit wild.

Rachel Kammerdeiner

One Woman Band

Ever wonder how those one-man-band performers can play drums, guitar, harmonica, and sing and dance at the same time? Amazing! That’s kind of how we feel about Rachel. With skills in design, illustration, project management, digital media, photography, and inbound marketing, she’s got a lot going on. Rachel also creates the coolest sketchbooks in the house. Respect.

Lee Wall 

Man of Vision. Voice of Reason.

Lee is one of those rare creative people who is driven by results. He has worked with agencies as large as McCann-Erickson, clients as big as Disney and Coke, organizations as promising as Health Diagnostic Laboratory, Inc., and with professionals as renowned as Dave Martin, certified advertising guru and founder of The Martin Agency. What he learned from all this experience is that the old advertising maxim still holds true: It’s not creative unless it sells. That’s why he created Raison.

Aaron Brenner

Chief Ambassador

After a sabbatical working afield, learning the language of complex web projects, Aaron is back on home turf with an expanded knowledge base. Upon his repatriation, Aaron was elected Chief Ambassador of Raison. Aaron’s background in urban planning prepared him well for this office. He is a meticulous planner, keeping Raison on point and devising more efficient solutions for our clients’ challenges.

Ashley Young

Organized Creative

“Organized creative” is not an oxymoron. Ashley earned a BA in Studio Art from the University of Richmond, with a minor in Business Administration. She also holds a BFA in Graphic Design from the Savannah College of Art and Design. She’s smart, talented and knows how to prioritize. Her clients come first—she actually listens to what they want—her dogs come second, and way on down the list is her ego.

Michael Bodnar

Content Acrobat

Michael is a triple-threat with professional experience as a writer, photographer, and website developer. He juggles image, word, and plug-in with a nimble ease that comes from practice. Michael is a ringmaster when it comes to managing projects— keeping schedules tamed, assets organized, and the lines of communication efficient—all with a concierge-like attitude that serves clients well, even when they are occasionally a bit wild.

Rachel McCroddan

One Woman Band

Ever wonder how those one-man-band performers can play drums, guitar, harmonica, and sing and dance at the same time? Amazing! That’s kind of how we feel about Rachel. With skills in design, illustration, project management, digital media, photography, and inbound marketing, she’s got a lot going on. Rachel also creates the coolest sketchbooks in the house. Respect.

Working with Raison

Brent Dillie

Category Sales Manager, Essentra

I’ve worked with Lee and his team for years on a number of projects. They’re super creative, professional, and just all around great personable people who are a joy to work with. Lee is extremely good at taking an idea and a small amount of direction and outputting exactly what the project requires. I’d highly recommend Raison.

Jim Robb

Associate Director of Marketing, St. Catherine’s School

Lee and his team LISTEN. They examine the current look and feel of your current body of work and then listen to what your pain points are. Lee has the great ability to provide several versions of a project and give you real choices to help you meet your goals and possibly stretch into new directions. The team will help coordinate print, ad and web to drive results.

Bethany Stotler

Multimedia Communications Associate, Foxcroft School

Always a pleasure to work with the folks at Raison! I love their design style, flexibility, and patience answering my questions 🙂 Would highly recommend!

Parker Garrett

Manager & Owner, EMSCO

Raison (Aaron & Lee) were excellent. They took the time to understand our business and create website content that was fitting with our personality as a manufacturer in Virginia. They also did fun work with photos and a website design that completed the work.

Kevin Legaspi

Japan Parts Service

We (Japan Parts Service) have been working with Michael and Lee at Raison Brands for the past few years and they have been nothing but helpful. Their tips, advice, and general help have been outstanding. Responses through emergency emails are quick and everything is resolved at an exceptional time frame. We are happy to have them as a part of our business. Our website looks and works great! We highly recommend them!

Raison Liaisons

For a lean-running boutique, Raison can get big in a hurry. No matter how enormous the task, our army of talented writers, researchers, strategists, planners, designers, coders, photographers and video directors is poised to get it done.

Raison Liaisons

For a lean-running boutique, Raison can get big in a hurry. No matter how enormous the task, our army of talented writers, researchers, strategists, planners, designers, coders, photographers and video directors is poised to get it done.